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by: Nya Heller III


Marketplace > University of Kentucky > Communication Studies > ISC 321 > RES METHODS THE ISC PROFESSIONAL
Nya Heller III
GPA 3.71

Chike Anyaegbunam

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Chike Anyaegbunam
Class Notes
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This 4 page Class Notes was uploaded by Nya Heller III on Friday October 23, 2015. The Class Notes belongs to ISC 321 at University of Kentucky taught by Chike Anyaegbunam in Fall. Since its upload, it has received 24 views. For similar materials see /class/228115/isc-321-university-of-kentucky in Communication Studies at University of Kentucky.

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Date Created: 10/23/15
Topic De ionincr the Applied F1 39 m Research Plan or Writing a Research Proposal Learning goal At the end of this session your team will be able to develop the rst part ofa draft applied communication research proposal for your selected topic Learning objectives Gun hmlur Do a preliminary research Define primary and secondary research reports Distinguish primary source materials from primary and secondary research reports Identify sources of research reports Evaluate information from research reports Develop the rst part ofa draft applied communication research plan for your selected topic Lecture and activities Preliminagl research 1 Situation analysis to determine the organization39sclient39s Structure Size decisionimaking process History and culture Mission statement and organizational goals Features ofproducts or services pricing outlets bene ts Current publics customers or audiences Past communication experience PR advertising direct response etc Organization39sclient39s expectations of communication efforts Organization39sclient39s perception ofits environment including comparisons to other organizations in the industry Needs opportunities problems challenges and issues as defined by Organizationclient Review research reports Review related previous research to learn what researchers have discovered about your topic of interest what theories guided their studies who has been studied questions asked and methods used for such previous research and most impormntly what were the results Types of research reports Primary research report The first reporting ofa research study by the persons who actually conducted the research Primary research reports are mostly found in journals scholarly texts and conference papers Secondary research report A report ofa research study by someone other than the person who conducted the study or a later report by the person who conducted the study that cites or uses the primary report that has already appeared elsewhere Secondary research reports are mostly found in textbooks books newspapers magazines television etc Primary source material Original records and documents Primary source materials are often unpublished and are found in archives and special use libraries They include letters diaries memos lecture notes transcripts manuscripts and other personal and organizational records Evaluating information from research reports Ask the following questions Who sponsored the study When was the study conducted What methods were used for obtaining data during the study How were the questions worded Which population was studied What was the sample size Are the results valid and reliable Are the results useful for your current purposes Designing the Applied Communication Research Plan Part I it e Introduction Review of literature Research questions and hypotheses Bibliography Title 4 Topics This should be clear and should capture the essence ofyour intended research study Remember most studies investigate either the differences between groups nominal variables or the relationships between ordered variables Types oftitles Straightforward title Provides the topic and specifically the variables to be studied by the researcher Eg quotThe influence of perceived parental guidance on children39s media usequot Twoipart title The first part specifies the general topic and the second part the specific variables to be studied Eg quotImages of women in advertisements effects on attitudes related to sexual aggressionquot quotCan action research be made more rigorous The contributions of an iterative approachquot Often researchers use a catchy phrase in the rst part and then a more straightforward title in the second part Eg quotStay tuned A concise history of American broadcastingquot P ecuti e or Summary vs Tntmrlnr nn Frequently not longer than a page or two the executive summary or introduction esmblishes the purpose and signi cance of the study It explains the topic and justi es why it is important to study the topic This section often starts with an introduction of the general area of research under which the topic falls then explains the speci c purpose and focus of the research It concludes by pointing out the bene tsutility of the research to the intended audiences such as your client Questions Why does the ISCptof ssionaInced ta canductteseatch How does the ISCptofesstbnaIusn39 l the need bra research study to the client Writing a literature review Literature reviews provide the information to enable the researcher revise and focus the research title They tell us what is already known about the topic and what needs to be studied This section is meant to provide a coherent and comprehensive review of the relevant research previously conducted so that the researcher can proceed from there and pose hisher own research questions and or hypotheses The literature review should Organize and summarize previous research ndings relevant to the topic to be studied Provide enough evidence to convince the reader that on the basis of the literature reviewed it makes sense to pose your research questions or advance speci c hypotheses Review the actual research studies that have been conducted and are most relevant to your research topic and all your variables Review studies that link your variables or those that investigate the variables separately In the case of the later situation make the link between the variables yourselfwhen posing the research questions or hypotheses Where no studies have been conducted about the speci c variables you want to study then review literature related to the general area ofinterest and make sure you point out the relevance or similarities between that material and your interests The key is to separate the wheat from the chaffwhen selecting literature for review Look out for metaianalytic studies about your topic These studies identify patterns in ndings across multiple studies that examine the same topic or question When reviewing studies write in the past tense except when discussing their signi cance implications Use some organizational structure or scheme to present the reviewed studies so that the section is coherent and flows smoothly from one study to another Research questions and hypotheses There should be a clear and logical link between this section and the literature review section This comes after the literature review section Give the section its own sub title Research questions andor hypotheses Start this section by summarizing what the reviewed literature showed in terms ofwhat has been done what has not been done and what needs to be done Remember the literature review is supposed to function as an argument so distil the most relevant arguments for your new study from the literature review Research questions and hypotheses should be developed with regard to the following Description eg demographics psychographics media usage awareness knowledgeskills attitudes and behaviorpractices ofvarious audiences AKAP AIDA Signi cant differences between groups Relationships between variables If there is more than one independent variable being studied one option is to put them together in one research question or hypothesis or to pose separate research questions or hypotheses for each independent variable The choice depends on whether you anticipate interaction effects between the variables References See examples of the American Psychological Association APA style page 75 ofyour textbook


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