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by: Zaria Shields


Zaria Shields
U of L
GPA 3.69

Stuart Esrock

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About this Document

Stuart Esrock
Class Notes
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This 3 page Class Notes was uploaded by Zaria Shields on Friday October 23, 2015. The Class Notes belongs to COMM 303 at University of Louisville taught by Stuart Esrock in Fall. Since its upload, it has received 121 views. For similar materials see /class/228372/comm-303-university-of-louisville in Communication at University of Louisville.

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Date Created: 10/23/15
32811 Comm 303 The Tyranny of Email 0 too much information o deterioration of eyesight 0 lack of content 0 disembodied communication promotes disinhibition o expectation for fast reply 0 on call 247 0 not everybody is connected 0 more advertising bombardment o fractured attention spans Online Marketing Communications 0 Social media 0 Online advertising 0 Paid searches 0 Digital coupons Ebusiness term used to describe any online activities a business conducts Ecommerce the conduct of businesstransactions with the assistance of telecommunications tools and infrastructure 0 Transfer of ownership or rights to use goods or services ECommerce Annualized o US Retail Ecommerce 2009 132 Billion o US Travel online 2009 93 Billion o US 2009 Business to Consumer 225 Billion 14 o 2010 Projections 0 Retail 145 Billion 0 Travel 95 Billion o B2C Total 240 Billion 7 Economic amp Social Impact of ECommerce o Marketplace transformation disintermediation example 0 Catalyst 0 Interactivity o Openness 0 quotTimequot not as important Advantages for Businesses 0 Market reach 0 New businesses 0 Efficient targeting 0 Reduced operating costs 0 Competition Ecommerce for consumers 0 Convenience o Brandproduct information o Competitionpricing o The lllong tailquot obscure items Ecommerce is great but 0 Trust Privacy Protection Security Making the Internet more accessible 0 Homenetworks 0 Broadband Major used of home networks 0 Resource sharing 0 Communication 0 Home control 0 Scheduling 0 Entertainment What is broadband 0 Transmission speed of more than 768 Kbs 0 Transmission capacity faster than 15 Mbs International standard 0 56 of US Internet connections are 2 Mbs or higher 41st highest adoption rate How fast 0 Cable Modem 15 mbps downstream and 128 kbps upstream 1 way of getting internet ax o DSL same as cable modem 0 VDSLfiber 15 to 10 mbps 0 Mobile up to 24 mbps o Fixed wireless 128 kbps to 10 mbps 0 Power lines up to 800 kbps 0 Dialup 56 kbps not broadbandquot Encouraging Broadband 0 llFundamental rightquot and greater freedom o TCOMM Act of 1996 0 National Broadband Plan 0 llNet Neutrality 0 Federal grants Who uses Net 0 228 Million American are online 74 of population 0 35 million children including 78 of teenagers BroadbandInternet o 70 of Americans have access to Internet at home 0 63 of US homes connect via broadband 0 7 of US homes connect via phone modem 0 56 of broadband subscribers use cable 0 40 use DSL o 2 use fiber optics and 2 use satellite


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