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Week 4 Notes Oct 19 2015

by: Emma Newbegin

Week 4 Notes Oct 19 2015 INTL 260

Emma Newbegin
Culture, Capitalism, and Globalization
Geoff Kennedy

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This is the notes for Week for October 19th 2015, Monday. The consequences of Consumerism
Culture, Capitalism, and Globalization
Geoff Kennedy
Class Notes
INTL 260, notes
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This 6 page Class Notes was uploaded by Emma Newbegin on Friday October 23, 2015. The Class Notes belongs to INTL 260 at University of Oregon taught by Geoff Kennedy in Fall 2015. Since its upload, it has received 15 views. For similar materials see Culture, Capitalism, and Globalization in International Studies at University of Oregon.


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Date Created: 10/23/15
Consequences of Consumerism 10 192015 Consolidation of Consumerism 1920 characteristics that are similar to capitalist societies Rise of Retail stores them were only two chain stores than operated 5 shops 1886 US in 1912 177 companies operating 2235 stores 1929 1500 companies 70000 outlets rise of department stores 2nd development state infrastructure1furtlrer drives societal consumerism the department of commerce is created in 1913 grows to a quoti J cant degree that in 1932 it has the bureau of domestic commerce and the bureau of foreign commerce 19211930 funding for the deparnnent of 1000 Last development expansion of advertising over the 19teens and 1920s halt a million dollars on advertising revenues in 1939 just under 32 million dollars invested in advertisements 1950s1960s the new area of suburbanization mass movement of working class people from the cities to the suburban areas a result of government policy to facilitate the growth of a certain type of city 1930s the federal national mortgage organization created to provide loans to working class people emanded in the 19401950s to expand working class life 62 of americans by the 1960s have some kind of mortgage New zoning laws to facilitate expansion of suburban cities resulted in sprawl highways and roads developing and present china in 2006 became the largest market for cars 2008 and onward credit card usage has increased 82 China 108 increase in use of cell phone 68 increase in movie consumptions 22 increase on spending on vacations1ndia The culture of Consumption In 1978 George Rivero Dawn of the Dead represents one of the first satires of consumer culture using zombies Rivero is equating the non re ective activity of the zombie to the consumers of society they arent think about why they are consuming they are driven by their appetites moment in film where it takes place in a shopping mall Pockets of zombies going to the mall like the people escaping the zombies are why coming to the mall maybe the mall had some meaning dawn of the dead black friday What are some of the ways in which consumerism has affected the wider culture in which we live Status judgment consumerism is the culture What are some of the ways in which consumerism has shaped identity in contemporary capitalist society Now it39s about consumer confidence more see ourselves as consumers than as citizens channel more energy through these actions other than pursuing other activities politically Individualized us as consumers no longer a democratic citizen Consumerism and Happiness Whatever discontent that is present will be handled with individual acts of consumption shopping therapy shopping to feel better but how long does it last consumerism based on consumption that we can never be satisfied consumption and happiness and that whether or not the utility of the commodity is worth it the happiness is quite eeting and the use of the item may continue but the joy will dwindle There may be a way where consumerism doesn t do anything with giving us happiness we can never satisfy all our wants there may be an inverse correlation between af uence income and happiness the gdp of capita increases throughout the years but the percentage of people identified at being happy declines to about 30 only third of americans consider themselves happy Trying to find happiness through self consumption the extent that individuals and societies find luxuries as necessities today Happiness comes out of many different things relationships between family and other social community groups consumption doesn t link you to anything it doesn t really bring happiness Consumer Debt 1920s introduction of credit cards 1990s easier to get credit cards and the proliferation of credit seen in a wider market a lot of consumption over the 3040 years has been debt fueled consumption 12 of households in US engaged in savings household spending is unsustainable productivity largely increasing hourly wages low and decreasing and household income has been the result of a second labor worker joining the force ln order to keep up with economic trends is to get swallowed by the debt start saving debt is an ingrained aspect of people infused into our culture debt hardwired into this age of capitalism Environmental Sustainability 106 tons of non compostable waste is produced per year in US in the UK leaves europe with 12 million tons of food waste expirations dates are not even regulated France any food that isnquott being sold and still fresh should be sent to a food bank 50m tons of ewaste generated every year and it is increasing any computer laptop cell phones the plastics and batteries of these equipment contain chemicals that are toxic to the environment 0 Not even dealt with in the US it is shipped to another poor country and left there for them to deal with it Unsustainable levels of debt Wages have declined debt fueled consumption is necessary so that economy won t crash we need to learn how to curb our consumption and how to lessen how much we consume 0 Can we curb our consumption and promote growth at the same time 0 Can Capitalism survive without exponentially owing levels of consumption


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