Week 8. Chapter 6-7
Week 8. Chapter 6-7 JRN 360
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This 2 page Class Notes was uploaded by Anyce Notetaker on Saturday October 24, 2015. The Class Notes belongs to JRN 360 at Central Michigan University taught by William Barre in Fall 2015. Since its upload, it has received 16 views. For similar materials see Advertising Principles in Journalism and Mass Communications at Central Michigan University.
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Date Created: 10/24/15
radio 0 writing for the ears 0 people are use to reading in full sentences but not use to talking in full sentences 0 toolkit for radio voice different voices goes to different characters the announcer talks to the viewer characters talk to each other sound effects music jingles 0 one of the hallmarks of advertising 0 it should stick in your head 0 they transfer from TV to radio October 20 2015 I the commercial from TV plays in the head as the jingle plays on the radio uniformity 0 the same structure throughout different ad to show as a part of a whole gt same ow and structure 0 things that can be the same same people same voices same characters same announcer the want or desire repeats the identification of the brand uniqueness 0 the situation or parts of the ad changing 0 things that can be different TV the voices catering to different customers different characters different accents different genders gt male or female the benefits or the features of the product telling the viewers what else the product can do for them the location or situation tells when else this product can be use or can be desired 0 writing for both ears and the eyes 0 writing images instead of words 1 study commercials and feature films that you admire 2 get use to envisioning images in your head 3 ban words from the envisioning process 4 write some actual commercials 5 practice steps 14 over and over commercial genre 0 O O O presenter gt the classic talking head demo gt a visual demonstration of the brand39s key USP testimonial gt by consumers or an expert productashero gt only the brand onscreen is the solution to nearly everything vignettes gt ve or siX seconds scene put together to highlight the problem to be solve by the brand39s solution sliceof life gt people in the commercial having an conversation as they would in real life about the brand Lifestyle gt music and lyrics over quick scenes animation gt can be traditional or computer
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