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These are detailed notes from Chapter 1 of the book. More notes from each chapter assigned will be posted soon!
These notes contain everything you need to know from Chapter 4 if you didn't read, or if you need a quick refresher for the exam.
These are the notes for Chapter 5 in the book. They are very detailed, with information added from outside research on topics the book didn't explain in-depth!
These are detailed notes for Chapter 6 in the book with an included breakdown/review of some of the concepts introduced at the end!
Extensive notes for chapter 9 of the book with concepts broken down at the end. As always, I paraphrase my notes as much as I can to make everything easier to remember! This is the last set of notes before the study guide for the first exam.
This is a complete review for the first Marketing 3001 exam! I included all of the notes plus added notes from the powerpoints from class as well at notes from the guest speakers who came to talk to our class. This is all you need to study for the exam!
These are extensive notes for Chapter 10 with a review at the end! Perfect if you didn't do the reading and for studying!
Notes for chapter 11 of the book! Everything you need from this chapter without reading it. Perfect to start studying for the test, too.
Detailed notes for chapter 12 with a review of important concepts at the end!
Notes for chapter 15, the last chapter that will be on exam 2! Perfect to start studying.
This study guide includes all notes from the textbook needed for exam 2, notes from class to supplement the PowerPoints, video notes, and guest speaker notes.
Notes for Chapter 17 of the book, the first chapter to appear on exam 3. Great to start studying ahead of time which is probably a good idea considering the difficulty of the tests!
Detailed notes for chapter 18 of the textbook.
Notes for chapter 14 with a review at the end of formulas to know from the chapter!
This study guide has everything you need to prepare for exam 3:
-notes from the book and from class
Notes for chapter 13 in the book with a review of important concepts at the end!
Notes for Chapter 8 in the book with a quick review at the end!
Chapter 2 notes, the last set of notes before the final exam!
This is a study guide made up of all notes taken in class in MARK 3000/3001. These are to be used as a supplement along with the presentations.
This is a study guide made up of all of the notes from the final 3 chapters of material, which will be the majority of the exam.