10/19/2015 notes Comm 330
Popular in Introduction to Public Relations
verified elite notetaker
Popular in Communication Studies
This 2 page Class Notes was uploaded by BrookeJ on Monday October 26, 2015. The Class Notes belongs to Comm 330 at George Mason University taught by Professor Samoylenko in Summer 2015. Since its upload, it has received 28 views. For similar materials see Introduction to Public Relations in Communication Studies at George Mason University.
Reviews for 10/19/2015 notes
Report this Material
What is Karma?
Karma is the currency of StudySoup.
You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!
Date Created: 10/26/15
Chapter 5 People39s interest and hobbies can be useful for tailoring the service to someone39s lifestyle Early adapters are more likely to be trusted PR are more take advantage of target audience and build relationships with their audience Question Are these PSAs still effective The rape PSA gave more individual power to the people watching it This chapter was about research methods and strategies The 4 essential steps of PR are research planning communication and planning Research is a form of listening Questioons to ask before research design What39s the problem Kind of information needed How will results be used Public or publics Who should do it How will data be analyzedreportedapplied Timetable Budget 5 ways research can be used in PR Surveys Focus groups Meet with publics and engage in conversation Content analysis Ways to use research Achieve credibility Definesegment publics Formulate strategy Test messages Prevent crisis Monitor competition Generate publicity Measure success Types of research Secondary research existing info Primary research neworiginal information Qualitative Exploratory rich data often not generalizable Focus groups in depth interviews observation Quantitative Descriptiveexplanatory often generalizable Mail surveys telephone polls Random v non random samples Non random survey of selected people by researcher More biased Random survey of random people and people have a fair chance of being selected Less biased Census survey of everyone Research techniques Organizational materials Library and online databases Internet Content analysis Interviews Focus 8 elements of a program plan Situation Objectives Audience Strategy Tactics Calendartimetable Budget Measurement Swot analysis strength weakness opportunity threat
Are you sure you want to buy this material for
You're already Subscribed!
Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'