Cable Boom--Week 7
Cable Boom--Week 7 Com 2400
Popular in Intro to Media and Telecom
Popular in Communication Studies
This 3 page Class Notes was uploaded by Rio Frohriep on Monday October 26, 2015. The Class Notes belongs to Com 2400 at Western Michigan University taught by Kayany in Summer 2015. Since its upload, it has received 15 views. For similar materials see Intro to Media and Telecom in Communication Studies at Western Michigan University.
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Date Created: 10/26/15
Comm 2400 Intro to Media and Telecommunications Cable Television Coaxial cable a type of cable that has an inner conductor surrounded by a tubular insulating layer surrounded by a tubular conducting shield Many coaxial cables also have an insulating outer sheath or jacket Layman s terms A thick insulated copper wire used to transmit television with better quality COAXIAL CABLE l branded shrela 39039 WM y outcr39jackot dielectric Cable does not use electromagnetic waves to deliver signals to subscribers Thus no signal interference issues Amplifiers in the wired network can resolve any loss of signal strength Cable s Growth In Popularity Between 1975 and 1987 the percentage of homes with cable increased from 14 to 50 By 1988 the cable industry was dominated by large multiplesystem operators MSO s Today about 80 of all homes with Television subscribe to Cable Annual revenue from subscribers amounted to 24 billion in 2009 Cable Communications Act of 1984 One of the reasons for the growth of cable This act reduced the FCC control over cable and transferred that authority to the local community This also meant that the FCC did not regulate the cable rates With this freedom cable jacked their rated very high making many of the customers unhaPPY FCC does not license cable systems Local governments are in control of the cable franchises in their jurisdiction CableOnly Channels Yet another reason to subscribe to cable No need to set aside frequencies for the channel Cable channels with specialized content CNN ESPN Discovery CNBC Court TV Comedy Channel BET Nickelodeon CSPAN MTV et cetera Specialized broadcasting aka Narrowcasting speciaized content for a specific type of audience Advertiser supported Premium Channels This theory bet on the idea of subscribers willing to pay for movies and other programs that were uninterrupted by commercials This idea worked Satellite distribution of signals made it possible to distribute programming to local cable franchises In 1975 HBO Home Box Office became the first payservice distributed via satellite Super Stations Ted TurnerThe first to beam his channels up to a satellite for free His channels name was WTBS Turner got a national audience for his programs Advertisers loved it Addressability and Pay Service Addressability allowed cable networks to send the signals to only the subscribers and kept people from stealing signals Addressability is the technological feature of cable systems that allows cable systems to target programs to any television set connected to the cable system Pay Per View a type of pay television service by which a subscriber of a television service provider can purchase events to view via private telecast usually sporting events Video on Demand are systems which allow users to select and watch listen to video or audio content when they choose to rather than having to watch at a specific broadcast time Public Access Channels Cable systems must provide equipment and time to those who wish to produce local programs on a first comefirst serve basis Consumer protection act of 1992 FCC reregulation of cable rates Retransmission consent Adjusted the Mustcarry rule If the cable company and the broadcaster cannot agree on a price for the cable company to carry the broadcaster s programing the broadcaster can request that the cable company cut their channel from their lineup After which the cable company can remove that channel from their list and don t have to cary it even if it is a local station
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