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APR 280 Week 4 Notes

by: Tricia Sylvia

APR 280 Week 4 Notes APR 280

Tricia Sylvia
GPA 3.7

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About this Document

Week 4 exam 1 notes
Investigation and Insights
Brandon K. Chicotsky
Class Notes
public relations, Advertising, investigation and insights, APR, APR280
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This 2 page Class Notes was uploaded by Tricia Sylvia on Friday March 25, 2016. The Class Notes belongs to APR 280 at University of Alabama - Tuscaloosa taught by Brandon K. Chicotsky in Spring 2016. Since its upload, it has received 18 views. For similar materials see Investigation and Insights in Advertising at University of Alabama - Tuscaloosa.


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Date Created: 03/25/16
Lesson 10 Tuesday, February 16, 2016 8:06 AM Viral Ads Video Formulas:  3 minutes or less Data  Celebs  News stations  Everyone Peer to Peer Marketing P2P  People who market to their peers but get paid o Ex: Instagram Tastemakers  The Kevin Allocco Principle o If you can get a taste maker behind you-- will go far Everyone will have their 15 minutes of fame-Andy Warhol  Everyone will have the tools to have their 15 mintues of fame Lesson 9 Tuesday, February 16, 2016 8:06 AM Hypothesis  Should substantiate your predictions. Not necessarily indicate theory  They could be based on previous studies Qualitative Research  Inherent in every single study  Discussion section  Practical implication o Seeing it work in real life No matter the setting, you must be present in the study Before moving into industry 1 Improve qualitative research skills 2 Improve observation skills 3 Improve interview skills 4 Improve writing skills 5 Then applying all these skills How to start a research process…ask How to make a case  Know the theoretical framework that guides your work Misconceptions of qualitative research  Qualitative work is not tedious  Should only supplement quantitative work  Interviews take little practice  Journal articles take no practice Developing habits of mind 1 Observation and writing habit 2 Interview and writing habit 3 Reflective journal writing habit 4 Analysis and interpretation habit 5 Creative habit


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