APR 280 Week 4 Notes
APR 280 Week 4 Notes APR 280
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This 2 page Class Notes was uploaded by Tricia Sylvia on Friday March 25, 2016. The Class Notes belongs to APR 280 at University of Alabama - Tuscaloosa taught by Brandon K. Chicotsky in Spring 2016. Since its upload, it has received 18 views. For similar materials see Investigation and Insights in Advertising at University of Alabama - Tuscaloosa.
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Date Created: 03/25/16
Lesson 10 Tuesday, February 16, 2016 8:06 AM Viral Ads Video Formulas: 3 minutes or less Data Celebs News stations Everyone Peer to Peer Marketing P2P People who market to their peers but get paid o Ex: Instagram Tastemakers The Kevin Allocco Principle o If you can get a taste maker behind you-- will go far Everyone will have their 15 minutes of fame-Andy Warhol Everyone will have the tools to have their 15 mintues of fame Lesson 9 Tuesday, February 16, 2016 8:06 AM Hypothesis Should substantiate your predictions. Not necessarily indicate theory They could be based on previous studies Qualitative Research Inherent in every single study Discussion section Practical implication o Seeing it work in real life No matter the setting, you must be present in the study Before moving into industry 1 Improve qualitative research skills 2 Improve observation skills 3 Improve interview skills 4 Improve writing skills 5 Then applying all these skills How to start a research process…ask How to make a case Know the theoretical framework that guides your work Misconceptions of qualitative research Qualitative work is not tedious Should only supplement quantitative work Interviews take little practice Journal articles take no practice Developing habits of mind 1 Observation and writing habit 2 Interview and writing habit 3 Reflective journal writing habit 4 Analysis and interpretation habit 5 Creative habit