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Intro Quant Comm Rsrch

by: Domenica Crona

Intro Quant Comm Rsrch COMM 3710

Marketplace > University of Utah > Communication > COMM 3710 > Intro Quant Comm Rsrch
Domenica Crona
The U
GPA 3.56

Mark Bergstrom

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Mark Bergstrom
Class Notes
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This 15 page Class Notes was uploaded by Domenica Crona on Monday October 26, 2015. The Class Notes belongs to COMM 3710 at University of Utah taught by Mark Bergstrom in Fall. Since its upload, it has received 34 views. For similar materials see /class/230020/comm-3710-university-of-utah in Communication at University of Utah.

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Date Created: 10/26/15
Overview l The Role of Theory and Research in Communication ll Two Approaches to Generating Theory lll Introduction to Epistemology and Ontology The Role of Theory and Research in Communication Introduction Goal of course Everyday ways of knowing Problems with everyday ways Course approach Two approaches to Generating Theory A The HypotheticoDeductive Method Theory Operationalize Hypothesis Test Support or fail to support hypothesis Two approaches to Generating Theory cont B The Grounded Approach Observe Systematic analysis of observation Propose theory Two approaches to Generating Theory A The HypotheticoDeductive Method 1 Theory Method starts with a Theory Cooperative Conflict Management Promotes successful Relationships A The HypotheticoDeductive Method 2 Operationalize Must operationalize all concepts in the theory Here I will use a conflict style questionnaire and a relational satisfaction questionnaire The style questionnaire identifies a persons preference for cooperative tactics and the satisfaction questionnaire gives higher scores for couples who are more satisfied with their relationships A The HypotheticoDeductive Method 3 Hypothesis The hypothesis is how we actually test the theory in operational terms Higher cooperation preferences are related to higher relational satisfaction scores A The HypotheticoDeductive Method 4 Test I will give my surveys to 50 newly married couples Each relational partner will fill out the two surveys Then I will plot each of the scores and see if the hypothesis is supponed Plot of Results cooperation Plot of cooperative tactics and satisfaction 7 c c 6 7 o o o o 5 7 o o o 4 7 o o 3 7 o o 2 7 o o 1 7 o o 0 t t t 1 3 5 7 satisfaction A The HypotheticoDeductive Method 5 Support or fail to support hypothesis It looks like the graph supports the hypothesis I could test this with statistics and conclude My research supports the theory that cooperative conflict management promote successful relationships B The Grounded Approach 1 Observation In this approach I wouldn t start with a specific theory I am still interested in cooperation and successful relationships I might choose to observe 15 couples in marital therapy and 15 couples who answer an add for a study of welladjusted couples B The Grounded Approach 2 Systematic analysis of observations I decide to transcribe each couples talk and compare the groups sort through all the talk and try to group it into categories I discover that adjusted couples use more we pronouns than maladjusted couples ie We talk all the time versus You have your friends and I have mine B The Grounded Approach 3 Propose a theory What seems to be the best way to explain my findings Adjusted couples create more joint talk Joint talk reflects interdependent relationship investment lll Introduction to Epistemology and Ontology A Epistemology Plato Aristotle Newton Logical Positivist Introduction to Epistemology and Ontology B Ontology 1 Determinism versus Teleology How much free will do humans have 2 How do we interpret human behavior If we think behavior is fairly deterministic we might develop trait theories If we think behavior is fairly variable we might develop state theories


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