Week of October 26
Week of October 26 JMC 20006-003
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This 2 page Class Notes was uploaded by Krista on Tuesday October 27, 2015. The Class Notes belongs to JMC 20006-003 at Kent State University taught by David A. Foster in Summer 2015. Since its upload, it has received 7 views. For similar materials see MULTIMEDIA TECHNIQUES in Communication at Kent State University.
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Date Created: 10/27/15
Monday October 26 2015 Media Techniques What would happen if photo journalism was banned No photo content of history Press Releases A press release aka news release media release press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something newsworthy Typically they are mailed faxed or emailed to a assignment editors and journalists at newspapers magazines radio stations online media television stations or television networks Brief printed statements that outline the major facts of a news story in a journalistic style Written by a public relations professional and sent to targeted members of the media Needs to answer the 5 W s The goal is to get your product company organization research publication etc noticed and picked up for further coverage Also used to clearly communicate in times of crisis 8 News Values Significance it matters to alot of people Timelines something that is recent Prominence people or things of importance Proximity happened close to where you are Conflict something people will disagree with Currency something people are currently talking about Human lnterest things that interest the people Unusualness something you don39t see everyday Monday October 26 2015