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Reading Notes on Image Events as rhetoric

by: Celeste De Santiago

Reading Notes on Image Events as rhetoric 202-2

Marketplace > University of San Francisco > Writing > 202-2 > Reading Notes on Image Events as rhetoric
Celeste De Santiago
GPA 3.0

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About this Document

Reading Notes for Image Politics, The New Rhetoric of Environmental Activism by Deluca Chapter 1 "Making Waves".
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This 2 page Class Notes was uploaded by Celeste De Santiago on Tuesday October 27, 2015. The Class Notes belongs to 202-2 at University of San Francisco taught by Stimpson in Fall 2015. Since its upload, it has received 6 views. For similar materials see Rhetoric in Writing at University of San Francisco.


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Date Created: 10/27/15
Reading Notes for Image Politics The New Rhetoric of Environmental Activism by Deluca Chapter 1 quotMaking Wavesquot 1 What is an image event a It s like a mind bomb b Explodes in the people s consciousness to transform the way people view the world 2 What makes an image event successful a Success comes in reducing a complicated problem and making the people question the norm b Make them ask themselves if there is another way to do things c Image events seldom stop the evil d Greenpeace has made image events from whaling to nuclear bombs e 3 What is a mind bomb a Use media as a weapon b Action through camera through minds of people c Out of mind before then on everyone39s mind d Dramatic more controversial more publicity more exposure 4 How do image events challenge rhetorical theory a Challenge reason civil and discourse b Image events are rude and crude and prevents them from being in a relationship with those in power 5 What is the difference between instrumental and constitutive methods a Instrumental social protest is self expression and identity to the protester b Constitutive social protest is changing the conversation for the good of the people and pushing ideas to the general mainstream public in order to give an identity to people instead of a stereotype 6 What is Deluca s critique of Olson amp Goodnight a They don t use images even though they are talking about animals and coats both which can be made into visuals 7 On p 20 Deluca differentiates between strategy and tactic what is the distinction a Environmentalists use image events as a tactic because it is their weapon and that is what they are giving b Strategy is a company s use of the images in a strategic way because they have the power the pieces and they decide i they want to show it or not


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