CONCEPTS & ISSUES IN MKTG
CONCEPTS & ISSUES IN MKTG MKTG 570
Virginia Commonwealth University
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This 2 page Class Notes was uploaded by Sterling Padberg I on Wednesday October 28, 2015. The Class Notes belongs to MKTG 570 at Virginia Commonwealth University taught by Deborah Cowles in Fall. Since its upload, it has received 16 views. For similar materials see /class/230602/mktg-570-virginia-commonwealth-university in Marketing at Virginia Commonwealth University.
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Date Created: 10/28/15
T6 570 7 Concepts amp Ssues m Mktg vcubusiness geKcttonooteFattzott Dr DeborahL Cow es Dr Deborah L Comtest Room E33172 Snead HaH dtctheS Q cu edu 82877191 Onttne omce Hours 8 AM 7 9 AM tn Of ce to AM 71PM Wednesday Onttne omce Hours 8 AM 7 to AM Tnurs ay Onttne omce Hours 8 AM 7 9 AM tn Of ce M AM 71PM And by appotntment n t t b to W H M n t ttt ttttttoand tatertn tne day and t try to return enmatts on a datty basts Course Description and Objectives Upon successtut comptetton ortnts course students tht be expected to a accuratety de ne markettng and exp atn tne tncreastng tmportance of etntcat and soctat tssues tn tne eyotutton ofthe markettng concept b tdentttytne tradtttonat components ofthe markettng mtx product prtce ptace and dtscussed tn tne text aSWeH as how tney manttesttnemsetyes tn an onttne markettng enytronm Ht c descrtbe tne tmportance ottne study of customer benaytorttndtytduat consumers as WeH as organtzattonsbustnesses tn markettng and exptatn now knowtedge ofthe customer e t to e 5km proce t usedtntne devetopmentofmarkettng strategtes d dtsttngutsn between compettttonnortented and consumereortented markettng strategtest at markettng systems ptay tn tdenttfytng understandtng and parttctpattng tn markets e descrtbe tt f eyatuate dtscusst and recommend product deyetopment and brandtng strategtest prtctng strategtes and tntegrated marke tng communtcatton strategtest g exp atn tne reasons tortne use of dtfferent types of cnannet structures and markettng tntennedtartes t tdenttry markettng tacttcs and strategtes tnat roster a duattty customer expertence botn onttne and face orface as weH as tongrterm customer retattonsntps t understand recent Web 2 o and beyond deyetopments e g SOCtat medta as WeH as tnetrtmpact on maktng markettng strategy recommendattonat and apprectate tne teamtng Page 1 of 3 Required Textbook amp Other Required Readings v I I ll It should be available In the bookstore The first edition can b used but there are some changes I provide a Chapter Overview for each chapter as well as related materialslinks Note that I have provided a lot of information for each chapter in each chapterfolder so I will leave it up to each student as to whether heshe feels purchasing the text is necessary As an introductory course in marketing MKTG 570 covers concepts and terms that may be new to some class members so having access to a text as a reference may be useful Grading Evaluation will be based on the 1000 points you can accrue for completing assignments not later than their due dates 900 100 A 800 899 B 700 799 C 600 699 D below 600 F Attendance amp InClassroom Expectations Because this is an online course attendance must be conceived differently from that in a traditional classroom setting There are certain assignments that can be completed early but all assignments must be completed on time to receive credit As well periodically I will assess the frequency and duration of Blackboard course website access for each class member In addition I will ask you to agree to the terms of an Online Participation Contract Course Technology Blackboard is the primary platform for delivery of this course Reliable access to the Internet is paramount Students should become familiar with various elements comprising the course website A practice test will be available to ensure students are aware of how to take a test a Blackboard In addition to the standard Microsoft Office software students will also need the proper software for downloading webinars and podcasts Assignments The due dates for all assignments are listed in the Course Calendar posted at the Course Information icon at the course website at Blackboard Afull description of each assignment can be found also at the course website Assignments icon To complete this course successfully you must complete the following assignments Test 1 Chapters 1 4 and related materials 125 points Test 2 Chapters 5 9 and related materials 145 points Test 3 Chapters 10 14 and related materials 145 points Test 4 Chapters 15 18 and related materials 125 points Six Individual Online Assignments amp Related Quizzes 235 points Two Discussion Forums at Discussion Board icon Ungraded Student Evaluation of Learning Survey 10 points Three Group Discussion Forums at Group Disc Board 80 points Social Media Marketing Plan Written Assignment 135 points