COMM 2713 OCT 26 MON Notes
COMM 2713 OCT 26 MON Notes COMM 2713 - 001
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This 2 page Class Notes was uploaded by John Notetaker on Wednesday October 28, 2015. The Class Notes belongs to COMM 2713 - 001 at University of Oklahoma taught by Jill A Edy in Fall 2015. Since its upload, it has received 25 views. For similar materials see Communication Theory in Journalism and Mass Communications at University of Oklahoma.
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Date Created: 10/28/15
COMM 2713 OCT 26 2015 Prof Edy WED Topic Social In uence amp Cognitive Dissonance 0 Behaviorism V Cognitivism O Behaviorism Stimulus and then Response I The same as encountering something and then responding to it I Classified as instinctive or unconditioned responses 0 EX Prof Edy poking her fingers into her horse s rib cage in order to make it move I Conditioned Responses Pavlov s dogs 0 Does not have to be tied to the original stimulus I Stereotypes as a conditioned response 0 People have been taught to respond a certain way I Inconsistent responses cannot be explained 0 Even though the same sort of creature is put through the same sort of circumstances 0 Cognitivism A Stimulus then a Thought then a Response The difference is the thought I This assumes that people decide how to act I It also asks how people process information Cognitivism dominates the field right now I Cognitive Dissonance Theory 0 States that attitudes come in packages 0 Dissonance Distressing mental state caused by inconsistency between person s two beliefs or a belief and an action I People strive to make those contradictions consistent with one another I Selective Exposure We avoid situations where contradiction is apparent similar to Schema Theory I Schemas and Cognitive Dissonance O The way attitudes are organized or somewhat consistent but this differs between people 0 Depending on how attitudes are grouped inconsistencies may not be linked I That is topics that we wouldn t normally associate with each other can be grouped together and seen as consistent with one another 0 Civil Rights as Cognitive Dissonance I EX Sanitation workers 1 am a Man forces you to be persuaded Equality v Treatment as subhuman 0 Dissonance behaviors and attitudes I Minimal justification hypothesis Persuade someone just enough in order to behave in opposition to hisher attitude EX Giving someone 100 to do something and they Will only be in it for the money but give them 50 cents and they Will find a way to justify What they have done in order to make up for the lack of motivation Compliance can shift attitudes Doing it Without believing it can lead to both doing it and believing it 0 EX Giving a speech for an opposite side you have to justify to yourself Why you re doing it