COMM 2713 OCT 28 WED Notes
COMM 2713 OCT 28 WED Notes COMM 2713 - 001
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This 2 page Class Notes was uploaded by John Notetaker on Wednesday October 28, 2015. The Class Notes belongs to COMM 2713 - 001 at University of Oklahoma taught by Jill A Edy in Fall 2015. Since its upload, it has received 20 views. For similar materials see Communication Theory in Journalism and Mass Communications at University of Oklahoma.
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Date Created: 10/28/15
COMM 2713 OCT 28 2015 Prof EdyReedy WED Gen Info Meet the professor Prof Reedy Political CommunicationRisk amp Small Prof Edy Group communication during Spring of 2017 If you want to go over your exam you need to visit with Topic Social In uence Social Judgment amp Theory of Reasoned Action 0 Big Idea Attitude change is a gradual process at the edge of what you believe 0 Key Concepts 0 0 Anchor Point The place at which you draw the line Your attitude right now Latitude of Acceptance You are able to see the point of why someone does something but it is not your personal opinion Latitude of Rejection Things that are past the point of what you would accept Latitude of Noncommitment A neutral standpoint where you neither agree or disagree Your attitude are ranked along a continuum based on these key concepts 0 Factors Affecting Judgment O O O Involvement The higher involvement that someone has with an issue the less latitude of acceptance that they will have The lower involvement that someone has with an issue the higher latitude of acceptance that they will have Assimilation Effects If the message falls within the latitude of acceptance you will be likely to agree with them Contrast Effects Where you overestimate the distance between the two messages and are less likely to agree 0 Theory of Reasoned Actions 0 Tries to predict behavioral intetnions and actual behaviors O 0 Big Idea Behavior intentions have both individual and social components Intentions are partly based on beliefs Intentions are also based on social support norms These social supports can come from your groups who in uence your decisions Links between behavior and action What you do is determined partly by what you want and are capable of and partly by what others expect
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