COM201 Week 1 Lecture
COM201 Week 1 Lecture COM 201
Popular in Introduction to Communication I
Popular in Communication Studies
This 2 page Class Notes was uploaded by Annika Curren on Tuesday January 20, 2015. The Class Notes belongs to COM 201 at University of Washington taught by Randal Beam in Winter2015. Since its upload, it has received 67 views. For similar materials see Introduction to Communication I in Communication Studies at University of Washington.
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Date Created: 01/20/15
COM 201 Week 1 Media representations of people are selective and imperfect Social Construction of Reality Social actors creating 1 Representations of social world that are 1 Purposeful goal driven o Aka news show comedy show Raw materialsquot are gathered Rules procedures customs are followed through creation and use of raw materials Exchanged for something of value 0 Money attention Summary lead summarize main point of article in 1 or 2 sentences What factors affect the ways social world is represented in media Representations power Hierarchy of In uences Individuallevel characteristics Person interest of content makers Media routines practices False balance of media way they write headlines Organizational goals characteristics Having a political agenda Extramediaquot groups institutions Advertisers audience outside creators yet still have in uence on it Social systems culture ex Aunt Iemima COM 201 Week 1 Hierarchy of influences Individuallevel characteristics Media routines practices d quotI A an nail 221139 I Organizational go Is 6 I quot characteristics KN i i 39 391 i l l I Extramedia groups 39n s39 39 institutions I Social systems I x culture 9 39Shoemaker amp Reese model Mass Medium Large audience Diverse heterogeneous audience Receivers audience members not known to the sender creator of messages sender not in quotsame placequot as receiver Messages tend to be uniform o It doesn t change per person to fit their culture etc o BUT digital technology allows for customization ex Ads Feedback loop is not immediate o BUT commenting on media posts allows immediacy FOR CLASS media creators shape consumers and how they interpret things 2 Perspectives on Nature of Media Info Window on the world perfect picture of what world is Fractured glass imperfect representation biased The source of the media s power being selective The media are an agent of socialization Structure vs agency Structure recurring patterns social organization 0 Typically act as constraints Agency unregulated human action 0 Capacity to act yet constrained by structure
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