Process & Effects
Process & Effects COMM 102
Popular in Course
verified elite notetaker
Popular in Communication Studies
This 17 page Class Notes was uploaded by Mrs. Devonte Stoltenberg on Thursday October 29, 2015. The Class Notes belongs to COMM 102 at University of Michigan taught by Brad Bushman in Fall. Since its upload, it has received 12 views. For similar materials see /class/231575/comm-102-university-of-michigan in Communication Studies at University of Michigan.
Reviews for Process & Effects
Report this Material
What is Karma?
Karma is the currency of StudySoup.
You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!
Date Created: 10/29/15
Key Terms 3Learning A relatively permanent change in behavior or mental process as a result of practice or experience 3 Conditioning Learning associations the linking of 2 events Lightning is often paired with thunder An expanding balloon has been paired with popping f Outline 3 Classica conditioning 3 Operant learning 3 Observationa learning Classical Conditioning Pavlovian or Respondent Conditioning 38Associative learning that was first demonstrated by Russian physiologist Ivan Pavlo 18491936 8 Awarded a Nobel Prize in 1904 for his research on the role of saliva in digestion Classical Conditioning Pavlovian or Respondent Conditioning a While studying the digestive process in dogs Pavlov noticed that the dogs would start salivating not just when they were given their food but also when they first saw the assistant with the food pail The dogs had learned to associate the sight of the pail with the food Pavlov conducted studies to test whether the could learn to associate salivation with other stimuli eg a ringing bell Tute for coltectlng saliva from subject39s mouth EH Amount of saliva recorded here Harness to restrim movem 111 by sub Jest Unconditioned stimulusD a Unconditioned responseD meat powder salivation pairing Neutral stimulusD bell a no sallvatlon Conditioned stimulusD Conditioned responseD bell salivation Basic Principles of Classical Conditioning 3 Stimulus generalization Learned response to stimuli that are similar to the original conditioned stimuli CS Basic Principles of Classical Conditioning 3 Stimulus discrimination Learned response to a speci c stimulus but not to other similar stimuli Higher Order Conditioning hit UCS gt negative affect UCR quotstupidquot NS quotstupidquot CS gt negative affect CR Higher Order Conditioning quotstupidquot 03 negative affect CR group of people NS group of people 03 negative affect CR not as strong Classical Conditioning in Advertising Advertisers try to associate their products with positive stimuli eg beautiful or famous people Operant Instrumental or Skinnerian Conditioning ln operant conditioning the organism s response is active and voluntary vs classical conditioning where the response is passive and involuntary 3 Reinforcement strengthens a response and makes it more likely to occur 3 Punishment weakens a response and makes it less likely to occur Operant Instrumental or 7 Skinnerian Conditioning 388 F Skinner developed the Skinner Box in which an animal was trained to push a lever to receive a food pellet 3 Using this box Skinner was able to demonstrate a number of operant conditioning principles w Signal Speaker quot h TD foo d L e 9 B Stolfage A Food pellet dispenser R Wire m shock g eneratm Basic Principles of Operant Conditioning 8 Primary Reinforcers 3 Secondam or normally satisfy an Conditioned unlearned biological Reinforcers learned need eg food value eg money water sex Basic Principles of Operant Conditioning 3 Positive reinforcement adding a stimulus that strengthens a response and makes it more likely to recur eg praise
Are you sure you want to buy this material for
You're already Subscribed!
Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'