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Process & Effects

by: Mrs. Devonte Stoltenberg

Process & Effects COMM 102

Mrs. Devonte Stoltenberg
GPA 3.87

Brad Bushman

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Brad Bushman
Class Notes
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This 13 page Class Notes was uploaded by Mrs. Devonte Stoltenberg on Thursday October 29, 2015. The Class Notes belongs to COMM 102 at University of Michigan taught by Brad Bushman in Fall. Since its upload, it has received 16 views. For similar materials see /class/231575/comm-102-university-of-michigan in Communication Studies at University of Michigan.

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Date Created: 10/29/15
V outline 3 Pseudo reality 3 Media consumption 3 Media effects ABC s 3 Why people deny media effects 3 Some media myths Where Do We Get Information Mediated or pseudo environment Real environment Pseudo Reality 3 Perception is more important than reality in understanding human thought emotion and behavior 3 The media surround us in a pseudo reality Media Eonsumption 3 The average American child spends 45 hours per week screen time More time than they spend at school 3 Pediatricians recommend a maximum of 2 hours per day or 14 hours per week 3 The average American adult spends 3700 hours per year consuming media 23 of their waking hours Average hnurs per week 100 30 20 Ganmes I Misses I Outdoor I Cinema I Dig lal Radio I Analogue Radio I Dig rlal W I Analogue TV I Internet I Print 39 2020 50 at all media digital 0 2010 68 0 III media dbghal I 2007 50 of d modi digital 1940 193 21100 2020 5 Ward mm DI Nawsnamrs mrxzma Affect How you Feel 3 Emotions Moods 3 Attitudes Global evaluations eg likedislike in favor ofopposed to prejudiced attitudes Behavior What You Do 3 Actions 3 Responses CognitionWhat You Think 3 Beliefs Pieces of information about something factual or opinions lntentions What we want to do our desires plans and goals 3 Values Positivenegative orientation toward object or abstract concept The Black Box Stimulus Response Inside the Organism Advertisements 3 We are exposed to about 500 ads daily 3 Political candidates spend more than 60 of their campaign money on electronic advertising 812A single 30second ad airing during the Super Bowl costs about 25 million 3 They don t affect us right Wrong Why People Deny Media Effects 3 Third person effect 3 l watch that stuff and I ve never killed anyone first person effect 3 Mass media producers deny any harmful effects of violent media 20 73 0 Scientific Reports 0 g 65 w News Reports 39 t 3915 Based on 280 scientific reports I 60 8 v v 0 g 39o0quotquot39 55 g 10 0 2739 50 c 2 o U 05 45 4 Based on 636 news reports 0 35 I I I I I I 1975 1980 1985 1990 1995 2000 Source Bushman amp Anderson 2001 American Psychologist News Reports 3 Fantasy stories in no way shape our realities 3Media s reason for being is to entertain rather than to persuade us 3 The mass media provide an accurate reflection of the real world


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