ELECTRONIC COMMUNICATION MC 2023
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This 0 page Class Notes was uploaded by Ivory Dickens on Sunday November 1, 2015. The Class Notes belongs to MC 2023 at Oklahoma State University taught by Staff in Fall. Since its upload, it has received 23 views. For similar materials see /class/232810/mc-2023-oklahoma-state-university in Mass Media Communication at Oklahoma State University.
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Date Created: 11/01/15
Midterm Study Guide Lasswell s Communication Model Who says what to whom in What Channel with What Effect 1 Focus on important aspects of the message 2 Helps constructdestruct messages 3 Emphasizes that communication is twoway Types of Communication ampTheory There are several types of communication 1 IntrapersonalInterpersonalMass Communication 2 WrittenOralNonverbal Communication 3 TelecommunicationElectronicBroadcast Communication Communication types vary in effectiveness Which method of communication is most effective What does this mean for online communication Communicators must make a concerted effort to reach intended audiences Your challenge will be to select best methods and follow them through all the way Examples of blogging platforms Wordpress Blogger Blogspot Tumblr Livej ournal Video hosting platforms YouTube Vimeo Kaltura Brightcove Bliptv Content Management platforms Joomla Drupal Radiant Wordpress Ecommerce platforms Yahoo Stores Etsy Ebay Domain Name Registrars Go Daddy Registercom Web hosting services Host Gator Git Hub Social media platforms Facebook Twitter Wikianything Di Interestspeci c LinkedIn 7 professional development Shelfari 7 online book clubs A short history of blogging 0 Developed from UseNet in the late 1980s 0 UseNet is like a decentralized bulletin board system or forum 0 Jorn Barger is credited for the term Weblog and the rst weblog Robot Wisdom in 1995 0 Peter Merholz petermecom shortened it to Blog sometime in 1999 0 According to Technorati the millionth blog came online in Fall 2003 0 There are over 112 million blogs today 0 Only 74 million blogs were updated in the past 90 days 0 213 million updated in the last 7 days 0 Technorati s State of the Blogosphere reports that Types of Bloggers 0 Hobbyists account for 72 of blogs 0 Parttime bloggers 15 0 Corporate bloggers 4 9 are selfemployed bloggers Huff Post rules for great blogging 0 Blog Often 0 Perfect is the enemy of done 0 Write like you speak 0 Focus on speci c details 0 Own your topic 7 become an expert 0 Know your audience 0 Write short write tight 0 Become part of the conversation with likeminded blogs Blogging Strategies 0 Alert your network of friends 7 facebook email lists twitter 0 RESPOND to comments but have guidelines 0 Nix Spam 0 Admit when you re wrong 0 Don t delete comments just because you disagree with them or they are critical of your writing 0 Be accessible 0 Ask for input andor reward amp rate good comments 0 Optimize your blog for search engines 0 Use sharing tools like DiggReddit forums etc Include your blog URL in your email signature business cards etc Attend a blogger meetup group or convention Write on top of the news 7 keep up with what s going on in your interest area and write about it as it is breaking Use a lot of facts and research your articles 0 Try putting a new spin on an old idea 0 Spread some Link Love reciprocal links 0 Use a blogroll 0 Write some link bait Linkbaiting By linking to your site other sites are saying they value the content of your site and that they think other people will be interested in it too Google Alert 0 An alert is an update of the latest search results for that term or topic If someone writes about it on the Internet you re informed Google Search Tips 0 Put quote marks around words that need to appear in that order Jory Burson Apple Sauce 7 nds all instances of the words Apple and Sauce separated by one word Search a website s cache cachewwwmcdonaldscom Big Mac Search an earlier version of a website webarchiveorg called the Internet time machine See all the subdomains under a single primary domain sitewwwokstateedu Also search for term inside all subdomains sitewwwokstateedu Burns Hargis Most important thing on a website 0 Site design Tips for taking for better photos Shoot the action Avoid using the ash 7 use the natural light whenever possible Move around 7 change your angle on the subject or rotate the camera Twilight best light Avoid backlighting Consider the background Always set the white balance Keep as steady as possible Use a tripod Focus on one thing Get close to the subject When shooting people 7 ll the frame amp don t leave too much headroom Tips for recording audio with your digital camera or iPhone What happens to the le during le coversioncompression Parts of a website 0 Header 0 Sidebar 0 Content area 0 Footer How to create a link in your blog post 0 Highlight the word you want to link 0 Click on the connected chain in the toolbox 0 Enter the website that you would like to link to 0 Hit insert Types of pictorial stories 0 Can be an automated or manual slide show 0 Gallerystyle 0 Embedded multimedia element with sound amp text How to add a subscription to Google Reader 0 Click the Add subscription button What le types must you have for Soundslides o Jpegs and mps What determines the length of your soundslide o The length of the music Types of audio stories Basic OverviewBackstory 7 brief summary of a story that often accompanies a print or web version of a story Podcast 7 Indepth coverage of a speci c subject that is often episodic Breaking News 7 Often called in from location brief summaries of what is happening at that given moment Radio Features 7 Lengthier stories on more complex subjects often use multiple subjects and sound sources Characteristics of Audio Stories Presence 7 Audio stories are often easy to do on location 7 bring the audience to the story This boosts interest and credibility Emotions 7 Tone of voice expressions intonations and pauses enhance the message Atmosphere 7 Paint the story s surroundings using natural sound to pull the listener into the story Building blocks of a story 0 Anecdote o Moment of re ection Challenges ofa great story 0 Finding a great story 0 The person isn t into it Two most common pitfalls of beginners in storytelling 0 Talking about yourself too much 0 Talking like people on TV or radio Tips for audio Tips for interviewing 0 Wear headphones Keep running your tape Try going in pairs Avoid audibles Record ambient soundnatural sound Choose an interesting location Ask openended questions Don t feel intimidated Tips for planning 0 Think of your story as someone does something because Choose your subjects for radio Map it out in an outline Fill in the gaps 7 what s missing Listen to audio stories Mix it up Start with a lede end with a kicker Tips for narrating o Pretend you re telling a friend Try the Well Sarah trick Warm up rst Think of it as acting 0 Don t talk too fast Tips for editing 0 Take breaks Don t be afraid to try it again Choose the right people for the voiceovers Keep your tracks organized Start with the soundbites 7 end with the music beds De ne Content Management System a software system that provides website authoring and administration tools designed to allow users with little knowledge of web programming languages or markup languages to create and manage the site39s content with relative ease RSS Rich Site Summary SEO Search Engine Optimizer White Balance Adjusting the brightest part of the image so that it appears white File Form at a particular way that information is encoded for storage in a computer le File Extension Dictates what program and open what les Examples jpeg photos mp3 audio moV Video Podcast A podcast is a series of digital media les audio andor Video that are released episodically and downloaded not streamed through web syndication Natural SoundAm bient Sound Background noise
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