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This 0 page Class Notes was uploaded by Mack Lakin on Sunday November 1, 2015. The Class Notes belongs to TEL at Indiana University taught by Matt Pierce in Fall. Since its upload, it has received 11 views. For similar materials see /class/233439/tel-indiana-university in Telecommunications at Indiana University.
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Date Created: 11/01/15
110711 lecture Audience Measurement Companies Arbitron radio Nielsen TV Who cares about ratings 0 Advertisers Program producers know whether content is attracting viewers Broadcast Stations Syndicators Cable and Broadcast Networks Who do advertisers go to for help 0 Advertising agencies 0 National Rep Firms Sampling 0 Uses the laws of chance or probability to estimate an entire group s behavior with data from a small sample of the group not probably to call 114 million people arguments as to whether it works Keys to Accurate Sampling 0 Random everyone in the group should have an equal chance to be selected for the sample 0 Size The larger the sample the greater the reliability 0 Once the sample reaches a certain size the point of diminishing returns is reached I Increased reliability from making large sample even larger is not that great Audience Measurement Errors 0 Sampling Error Estimates from the representative sample will always be slightly offbecause the sample does not exactly match the group being measured 0 Nonsampling Error Intentional or inadvertent mistakes 0 Recording and calculating errors Biased question Manipulation of results Wow I feel epic OOO Radio Corporation of America RCA David SarnoffCEO General Electric GE 0 1921 Patent Pooling Agreement I ATTSell transmitters use radio as telephone for hire 0 Consumers started buy transmitters for their own radio station 0 In order to transmit you have to give a fraction ofyour profit as royalties I GE Westinghouse Manufacture radio receivers I RCA sells the receivers operate wireless telegraph o 1926 ATT quit radio I RCA buys ATampT radio station I RCA rent ATampT lines to connect Stations I RCA manufacture and sell radio receivers I Westinghouse sold stock in RCA 0 Sarnoffrefused to involve the FM Frequency Modulations because of the television announcement Free Web Site Business Plans Subscription to receive content ECommerce Sell Things Online Amazon Advertising Google Marketing Information 0 Private Information about users Auction Sites EBay Make commission PayPal Hardware and Software Westinghouse KDKALoss Leader Offer something that attracts one or more additional sales Provide free content In order to get people to buy Radio s The expectations grew and got more expensive ATampT WEAF Toll Broadcasting No content created sold airtime Advertising through program sponsorship for more control Businesses bought certain time spots International Radio Conferences 19031906 0 Handle all messages 0 Encourage radio on ships Wireless Ship Act of 1910 Ships with 50 passengers if sailing must have radios o Require 2 operators on every ship Radio Act of 1912 First comprehension regulation of land stations All transmitters must be licensed 0 Automatic approval Focused in pointtopoint communication 192 21925 Herbert Hoover Herbert Hoover series of radio conferences about the frequency interference of over populated stations Ask congress for to not only provide license for radio use but to coordinate Radio Act of 1927 Created the Federal Radio Commission FRC Airwaves belong to the Public Must serves the Public Interest Convenience or necessity Federal Communications Commission FCC Regulated both wired and wireless communication Continued public interest standard 0 Spectrum Scarcity Not everyone can get a license The difference between radio and television The difference between Nixon and Kennedy s Debate Radio Listeners Nixon sounded fairly well as if he won the debate Television watchers IFK looked more confident Nixon looks stressed and IKF looks more appealing Huge impact for Kennedy
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