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K201 lecture Case Study Kelley Technology Services Welcome Welcome aboard the Kelley Technology Services project as one of our new data analysts My name is Joanna Gibbons I39m one of the partners at K201 Consulting and I39ll be your project manager ie your boss for this project K201 Consulting specializes in strategic implementations of IT in the education industry which is why we39ve been paired up with Tech Services to evaluate various aspects of how they can and are strategically using IT at Kelley As K201 students you guys are in a unique position to consult Tech Services as you39ll be introduced to many different topics regarding IT in business throughout the semester We ll break up into a number of teams but collectively we ll all work towards providing our expert business analysis for Tech Services and their IT initiatives Tech Services expect us to give them specific concrete recommendations that they can use Your perspective as a student in Kelley and your growing knowledge of IT in business means that you ll be able to give them just that Please see more information and links below to familiarize yourselves with Tech Services Before you can consult any organization of course you must first understand who they are and what they do Case Background Technology Services TS provide IT support for all Kelley School of Business faculty and staff TS assist faculty and staff in administrative academic and research computing needs They also maintain the classroom technologies for Kelley Recently IU issued a strategic plan for empowering people using technology Technology Services are responsible for ensuring that Kelley meets the charges set forth in that document It is along document but an important one to read httpovpitiuedustrategic2 In order to have a better understanding of the objectives and organizational structure of TS follow these links to the TS Web site About TS httpwwwkeeyiueduTSAboutTSpaaeI 586html Organization chart htt wwwkee iuedu TS AboutTS Or Chart a e1593html Service Statistics http lNelle illeduTS l39WItTSl erviceStatspaae547IhtmI TS Knowledge Base htt kelle iuedu TS ServicesSu ort a e2306html Note The IU strategic plan is not required reading for the K20 lecture practical exams However it provides excellent background knowledge for the class and the TS case Lecture Exercise 5 Tech Services Case Final Paper 10 points Due Wednesday November 25 800 a m Note That is 800 in the morning grade 10 points For an excellent wellconstructed paper that reads like one person wrote it Review all sections of this document before beginning any work Requirements for Receiving Credit To receive credit for this assignment you must complete the following two tasks 1 Go to htt tin urlcom K201F09LE5 and com lete the survev This is a requirement vou will not qet anv credit if vou make a contribution to the paper but fail to complete the survey 2 You must make a meaningful contribution to the paper Your meaningful contribution could be to create new content or make editorial changes The paper needs to read like one person wrote it C tly editorial and organi ational changes are highly appreciated The list of u ername submitted through the mandatory survey requirement 1 is cross referenced with the wiki tool 139 e this documen to make sure you did both parts of the a ighment Note This is a wiki tool that records a revision history even if something is deleted Actions against the Student Honor Code will result in personal or academic mi conduct charges Do both of the above to get credit for participating in this assignment Topic Read this section carefully For this a ignment your K201 Consulting team will provide a final proposal of i J tioh for Tech Services based on the various topics and IT issues you ve learned about this semester You must incorporate from at least one of the questions from your Lecture data and ideas from the earlier lecture exercises eibooks and green 1T into this final paper You must include necific Lecture Exercise 2 data gathering a ighmeht see your team s LE2 Results document Tip You may even want to try charting the data in Excel and include the chart in your paper If you do not incorporate some of the LE2 data your team will be deducted 1 point from the overall score Additionally what other lT concern would you like to address for Tech Services Based on the knowledge you ve gained in K201 what other 1 J rioh could you make For example do you have any ideas regarding strategic data security and privacy Or maybe ways that Tech Services could support knowledge t and collaboration for Kelley faculty and staff You may draw on any of the topics di ml ed in K201 and apply them to this proposal Rememberz thoughz that you must include some discussion of Mobile devices ebooks includin our LE2 data Porter s Five Forces Model at least as applied to the ebooks problem in LE3 Sustainabilit reen IT gtlltgtlltDo not simply copy and paste from the previous exerci e 1 Your final paper must read like one continuou paper However it is up to your team to decide how to structure the paper In other words you may divide the paper into hecifir sections with section heading like Introduction Eibooks at Kelley Information Security Green IT Strategy Conclusion etc or the paper may just flow from one paragraph to the next However you decide to structure the paper the flow must make sense Remember that it is a document you must be able to provide to an actual client This is the time to apply your best ideas and your critical editorial skills Note Because the structure of the paper is up to your team we strongly encourage you to use the outline section of this document If your team s paper is chosen as one of the top papers as voted on by your K201 peers for the upcoming LE6 your paper will be given to the director of Tech Services Jim Anderson for evaluation In the end Mn Anderson will choose a Winning proposal Each member of the winning team will be awarded double the amount of lecture extra credit points you have earned this semester Instructions Please make sure you review all sections of this paper before beginning any work Gooqu Docs is similar to a wiki So there is no need to write your name next to what you add or chanqe the proqram keeps track of your changes Please do not put your text contributions in comments Also do not write quotthis sentence needs revisedquot or somethinq similar If you believe that is true you should iust revise it When completedI your team s proposal must read as if one person not 200 wrote it Please keep all text in 12ptI Verdana font and headings in BoldL 14ptI Verdana font PLEASE do not edit the instructions This proqram tracks which individual makes which chanqes even if later deleted and quotvandalismquot will not be tolerated Collectively you and your team must write I J tion for Tech Services When you first open this document other students may have already started writing the paper You should either add more text edit existing text or move poorly constructed texti J tion to the quotcutting room floor section and write a better contribution IMPORTANT Verify that the paper contain no more than 2500 words To see the number of words Select the text go to the Tools menu Click Word countquot Grading This exercise Lecture errci e 5 is worth 10 points Everyone in the team will receive the same grade Points awarded 10 points For an excellent welliconstructed paper that reads like one person wrote it 9 points For an aboveiaverage paper that reads like one person wrote it 8 points For an average paper that reads like one person wrote it 7 points For a below average paper either of poor content or reads like many different people wrote it 6 points For a poor paper poor content that reads like many different people wrote it Note If you do not incorporate some of the data from your LE2 data gathering questions you will be deducted 1 point from your score Student to Student Conversations amp Research to Share with Others Below please have any conversations that you wish to have Conver ation between students do NOT belong in the paperanalysis and are not graded though the honor code still applies i feel like the paper should be a little bit more succinct and to the point because we don39t want the person reading the paper to get bored i39ve tried to cut out some small bits here and there but could we all work together on shortening some sentences and cutting out some unnecessary information while still capitalizing on the important points i think that will really set our paper apart remember we have to be done by this thursday at 8am Alright so if we all read through it at least once and make some grammatical changes I think we should do well I went through and also deleted some redundant sentences any other ideas Also do we feel confident that we don39t get our client mixed up i found one instance and changed it but I may have misread some things Finally we refer to kelley as quotKelleyquot quotKelley Business Schoolquot quotThe Kelley School of Businessquot and the quotBusiness Schoolquot I feel like we should come up with one term we agree on and go with it Any opinions I agree I think quotKelley School of Businessquot sounds the best Can everyone see the second chart But I can39tI I wonder whether it39s the problem of my computer or the chart If we can39t see itI we should make another one I can39t view the second chart gtgt I don39t see any hint ofthe second chart Is anybody making this chart thing again or are we just not using it Just curious Anvbodv please answer Final Paper Outline Below create the basic structure and flow of your paper in terms of the topics you want to address Tip from Joanna To stay on schedule and on taskI the outline should probably be finalized by and not changed after Wednesday the gm The paper should probably be fully written by Sunday the 22n d and onlv editorial changes made after that time The Outline 1 Introduction 1 The Kelley School IT department has a good method for using information technoloqv Some of the classes in the Kellev School of Business use computer databases as a source and use papers as handouts for students that need to be purchased However planning in advance how to deve0p the information technoloqv svstem in the Kelley School of Business has always been a huge issue The development of IT should help both the professors39 and the students39 teaching and learning experiencesI as well as to gain a competitive advantage among other business schools The introduction should state the current situation of the Kelley School IT department brieflv and other competitive schools Introduce the topic of Ebooks and Green IT Z Ebooks 1 E books39 role and the current situation of the use of ebooks 2 Five forces analysis among the use of ebooks in Kelley School of Business 3 A clearly stated shortterm and longterm strategy about the usage of ebooks in Kelley School of Business 4 Summary of how Kelley School39s IT department plans on using ebooks and what factors should be paid more attention 3 Green IT strategy 1 What Green IT is definition examples Green IT is using technologies to save resources in order to gain high efficiency 2 Why it helps the Kelley School of Business Help reduce costs of daily supplies Make IT environment friendly Gain competitive advantages analvsis Green IT according to the competitive advantages 3 What the IT department should do Research more and pay hiqh attention to reduce costs Some Principles 4 Shortterm and longterm strategies about Green IT Shortterm strategies Cost minimization longterm strategies Sustainability 5 Must also take into consideration the other side of the argument 6 This would include cost for the school and students alike and the effects that it may have on the planet A strateqv for Green IT in the shortrun is to use less resources by finding method how to maximize the use of software application instead of papers For the longrun Green IT should find a concrete Dattern how to aDDIV this quotdreen methodquot as a new culture as the old one 4 Additional ideas and t0pics such as information securitv and privaCy 5 Conclusion 1 the important tips of the development of the IT systems according to the previous analysis 2 Summary of the strategy plan in both longiterm and shortiterm Tech Services Case Final Paper Place the actual writeiup of your paper for Tech Services below You may choose to remove text to the cutting room floor the last section of this document Please use the template given Remember you are a team your ethics and honesty in contributing to this analysis will make your team stronger and better The Kelley School of Business has the opportunity to be at the forefront of business education by staying up to date with cutting edge technology The Kelley School39s IT Department has developed many innovative methods of using information technology and how to apply these methods For example many classes in the Kelley School have used computer databases as sources for class work clicker systems in lectures blogs Google Docs Market Live Simulations chat rooms and other interactive methods of teaching As IT continues to evolve planning for the future in the Kelley School is becoming increasingly critical It is imperative that it keeps up with and advances its information technology Developing a future plan for the Kelley School39s IT will aid the teaching methods of professors and the learning efficiency of students IT is instrumental in gaining a competitive advantage over other business schools nationally and internationally It is important for Tech Services to build its competitive advantage through the implementation ofGreen IT while making wise decisions about the application of technology such as ebooks The use of ebooks has the potential to introduce and represent the business school into a whole new dimension of learning experiences not to mention make it a leading pioneer in the world of business and learning Ebooks have become a hot topic in most universities especially in the IT service departments Introducing new methods of preserving resources is a huge opportunity that has much potential Ebooks also known as electronic books are the digital media equivalent of printed books and offer many benefits As a result university officials are starting to look into purchasing ebooks for student usage There are numerous advantages that this new technology could bring beyond the obvious savings of both paper and energy Ebooks will benefit students and spare them the hassle of carrying around heavy textbooks to class However the implementation of ebooks is by no means simple Problems such as affordability for students will surface and solutions will be needed Although ebook readers have gone down in price the cheapest model costs 149 Ingram This raises concerns for students who will have to buy the ereaders A survey of Kelley students showed that approximately 27 of Kelley students would buy ereaders if they were discounted from their regularly listed prices this makes the overall cost even cheaper than the cost of current textbooks supplied by the university Chart 1 In total approximately 40 of Kelley Students answered that they would buy ereaders and ebooks rather than printed textbooks A significant factor in determining whether the implementation of ereaders and ebooks would be a good decision or not is the effect that it will have on both the inside and outside of Kelley Porter39s Five Forces Analysis as shown in the chart below to the right provides a useful blueprint for evaluating the viability of implementing ebooks in Kelley Weurd MW student auv an Breeder lVayrf erbauksave drimuuter Hicken w rm drsmunt thvrrw matter what Narr39vdarmmud m lNarnan seH had rurntedhaat Eag arnong ewstrng cornoetrtors rs of great concern Busmess ar scnoors r co etrng to attract the resourcerur and ongntest students to tnerr scnoors The Ker Scnoor ne s r r e enboo s a co o rtrve advantage to drstrngursn rtserrrrorn other busmess scnoors orerne tng er s ossrore wourd we er v ornpetrtrve advantage and the KeHev Sc oor wour ave the rstnmover advantage to de ne the ebook progr rn n the ruture Suppher power rs nrg n eerbook r et becaus he number ofcornpahres Supp wng eareaders rs re atwe v hs of rns We an attractwe decrsron Forsupphers t wourd nerp tnern retarn nrgn suppher power n the market rnrs arso gwes KeHev an Utut r v s L L Threat u the ebook 5 verv nrgn students rnav oreter tradrtronar book because they fee that they serve as better studvrhg too s as shown in Chart 1 In addition to the aforementioned things the Kelley School would have to offer incentives to encourage students to keep using ebooks Hardware discounts or a lowcost for downloading ebooks can serve as incentives These incentives will help ease the introduction of ebooks into the Kelley School allowing Kelley to become a pioneer in this area of technology application With a significant amount of students interested in ebooks and some tangible benefits from its implementation the Kelley School should strongly consider utilizing them In the shortterm perspective carefully utilizing ebooks in certain classes would give Tech Services an idea of whether the program is viable or not If the students are able to utilize their readers effectively then a largescale implementation should take place A longterm ebook program should include a maintenance and repair program software trouble shooting technical support discounted program downloads and partnerships with textbook suppliers to offer a resell program Another longterm goal would be the removal of paper textbooks from Kelley39s classrooms By implementing ebooks into the curriculum not only would things be more manageable and technological but Kelley would also be helping in the reduction of environmental harm winning a good reputation among the public As the first step Tech Services at Indiana University should critically examine how to provide ebooks to students at a reasonable price and then offer options to select classes and professors after discussing the process and usage of these ebooks to the students It should also be concerned about whether or not the costmanagement and tech support for the new technologies are supported well enough to sustain its effectiveness Both professors and students will need to be thoroughly educated on the usage and implementation of ebooks before Kelley can consider incorporating them into the learning system With the proper support and the costmanagement ebooks can be a dynamic and functional part of the Kelley environment Besides ebooks Green IT is another way to develop the future of Kelley39s IT system Green IT is defined as the use of environmentally friendly hardware and efficient usage practices it is the study and practice of designing manufacturing using and disposing computers servers and associated subsystems such as monitors printers storage devices and networking and communications systems efficiently and effectively with minimal or no impact on the environment Murugesan One such example of implementing Green IT would be using copiers with Energy Star certificates By implementing practices that conserve resources such as energy and paper Kelley will inevitably save money in the long run allowing it to concentrate funds on other expenditures such as other higher technologies or to assist organizations within the business school By reducing energy consumption costs will be lowered throughout the organization Additionally students are now beginning to judge schools based on how environmentally friendly each campus is By distinguishing itself as a quotgreen schoolquot Kelley can offer additional incentives to students looking for environmentally conscious schools A fullscale Green IT program would make Kelley unique and distinguishable from other business schools that have not implemented a Green IT program once again giving Kelley a firstmover advantage The Indiana University IT department should establish strategies to reach short and long term goals in the areas of sustainability research by specifically focusing on reducing costs and boosting efficiency Currently businesses that have implemented Green IT such as Apple have gained not only a strategic advantage but also a good reputation for their green efforts Companies like Apple could be researched and modeled by IU by using key success components of their strategies and applying them to the IT department here at Indiana University The end result of these efforts will be lower end costs greater overall efficiency and give Kelley a good reputation as a school that uses green technology and understands the purpose of it A strategy for Green IT in the shortrun is to use fewer resources by finding a method that maximizes the use of software application instead of conventional paper handouts This is efficient and easy because Kelley focuses on making use of technology and practices green technology Kelley should also be conscientious when purchasing any new items for the school It should try to buy items that are made from recycled materials In the long run Green IT should find a concrete pattern of how to apply this quotGreen Methodquot as a new culture to replace the old one An important part of this strategy is to make Green IT a concept acceptable to everyone as soon as possible this can be achieved by setting up additional computer labs and consulting groups to encourage students to learn more about how to use the available technologies and resources efficiently Furthermore workshops can be implemented to help educate Indiana University students about Green initiatives in regards to the business world This will benefit the Indiana University students greatly resulting in a better appearance of the Kelley School of Business An effective information security system should include policies security products technologies and procedures that protect information and information systems Current implementations include firewall and virus detection software but more advanced and efficient procedures are needed as the Kelley School grows and evolves its technology systems According to wwwesecuritycom with new IT attacks from worms which are continuously evolving malware is becoming the number one threat to computers A new bot called SNINFS has been programmed to target computers through social networking sites Given the volume of students accessing Twitter and Facebook Tech Services needs to be aware of this new malware and must be prepared to counter act them It is crucial that the Kelley school also enforces its information security system if it is to depend on information technology as a main tool for teaching business education In order to maintain its status as a wellrespected business school Kelley needs to keep up with its advanced information technology concepts and products In addition Kelley needs a defined plan in order to be a pioneer in offering this advanced IT system to others The shortterm and longterm plans outlined by our team will succeed in providing advanced technology products to Indiana University staff and students as well as maximizing the efficiency of using the current IT resources First the shortterm plan will make the business school an overall better experience for its students which will eventually carry over for several years to come This plan will also give Kelley the ability to pace itself while simultaneously preparing for its longterm goal Finally the longterm plan is to be the leader as a top business school and strengthen its reputation as an advanced Green business school Following our team39s plan will guide the Kelley School of Business in optimizing its current strengths as a reputable school and capitalize on its future opportunity to lead its field in Green technology innovation Citations Place anv citations below Doctorow Cow Februarv 12 2004 Ebooks Neither ENor Books O39Reilly Emerging Technologies Conference Ingram Shawn quotjetBookeLite announced as cheapest eBnnk reader 27 Oct 2009 Gadgetell 12 Dec 2 09 ttp www gadgetell comtechcommentietbookeliteeannouncede asecheapesteebooheaderx Kemer Sean Michael 2009 s Malware Mav Reveal 2010 5Threat5 e5ecun39ry Planer N p n d Web 23 Nov 2009 lth p www esecuntyplonet comtrendSamde php38495962 009seMalwareeMayeRevealQmUseThreatshtmgt Porter M E 1979 How competitive forces shape Strategv Harvard business Review MarchApril 1979 San Morogesan Harnessmg Green H Principles and Practices lEEE ITPrufessiunal JanuaryeFebruary 2008 pp 2433 Cutting Room Floor If you believe something from the text needs to be deleted please cut and paste it below That way no work is lost if someone wants to incorporate the text in the future Everything below will not be graded but the honor code still applies ow Would like to Hand In HW uuld EInchesKeepYuu me guymgpresders lVeylerEadEnsaH Mead lVesrhut make time 0 get u edtmt lMavherkanhl e abwt a reader numereuumnnm I um TSVEVVFEMBME devwe would not any a readersvnca n tourdhe 5mm cum date lYesdun WIanHo wasvg mnev lYeywauM be hmnt Mautvstpeplawtm Ilke m Wm huv Noveven so It his bun uu zed l Nurl want Una armvav What one s definition pertaining environment e would exp reduce the volume of Carborrdioxide em 39 them to other thing emissions and a However this E book should be bought as well to green or quotfriendly Despite popular belief technology will not bring as much ect The effects of operating an eBookTeader would ission by taking those reduced s It is a regular system that makes students have to spend money to buy the handouts as well as the textbooks in order to follow up the K201 class both lecture and lab Meanwhile other competitive schools in assertion will use the same method for students that should buy the materials because This system has been going for a long time and it is found as the right way 1 Introduction 1 the current situation about Kelley School IT department and other competitive schools 2 Eibook 1 It is introduced for the students to use Eibook that is a handout materials and other sources that posted in the data or internet instead of papers The current situation of using Eibook is still not familiar because people tend to use paper stuff for many reasons 2 Five force analysis among the use of eibook in Kelley School of Business is durable less resources less negative physical externalities not unaffordable and comforting 3 The use of Eibook in Kelley School should be supported more without decreasing the paper one as not many people prefer it Yet the use of either of these two methods should not be insisted The students however should have the right to choose which one they want to use 4 The Kelley School can put more attention in developing the Eibook since this method is new and quite sophisticated This method could someday benefits both students who like it and the Kelley School if it is succeeded 3 Green IT strategy 1 Green IT is the method of using less resources such as papers and other limited and costly matters in maximizing the using of technology 2 Green IT helps the Kelley School of Business to reduce unnecessary costs and try to make IT a friendly environment 3 The IT department should do research more put high attention to reduce costs and make technology as environment friendly It is imperatively recommended since this could benefit Kelley School for longiterm 4 The IT department should consider Kelley students39 convenience too Without considering students efficient Green IT programs can not exist 4 Technology is developing and become complicated nowadays Therefore it is important as well to follow suit the technology with the security and privacy of its data that owns by individuals If this is fall behind far from the fastforward technology nowadays the using of green IT will be decreasing because it cannot be trusted 5 Conclusion 1 According to the previous analysis it is still not satisfying for the surveys of using of Eibook many people don t agree of using that due to many reasons One important tip is that the Green IT should do the research well for this after everything is confirmed the Green IT should try to get more attention and convince the students to use EiBooks With using these helpful devices there is an immediate change to our environment especially pertaining to the issues of global warming The number of trees being cut down will diminish which is one of the first steps in the right direction Hopefully with the amount of trees currently standing and that number being on the rise the amount of C02 in the air will also be cut down which is yet another step to protect the environment 1 The introduction should briefly state the current situation about Kelley School IT department and other competitive schools Introduce the topic of Ebook and Green IT 2 Ebook39s role and the current use of ebooks in Kelley Five force analysis concerning the use of ebooks in Kelley A clearly stated shortterm and longterm strategy about the use of ebook in Kelley School Summary of how should Kelley School39s IT department plan on the use of ebook and what should be pay more attention to What is Green IT definition examples How it helps the Kelley School of Business What should the IT department do A shortterm and longterm strategy about the Green IT system Disadvantages Must also take into consideration the other half This would include cost for the school and students alike and the effects that it may have one the planet 1 The important tips of the development of the IT systems according to the previous analysis 2 Summary of the strategy plan in both longterm and shortterm periods To make ebooks more ecofriendly Indiana University can implement harsh rules such as printing less making paper more costly reducing the printing quota and putting rules on the usage of energy on ebooks Such practices would contribute to our environmental society here on campus by reducing the large amount of paper waste that most see on a daytoday basis gtiltgtiltLink to mandatory survey same as link in the first section above httg tingurl comK201 F09 LE5 K201 lecture Case Study Kelley Technology Services Welcome Welcome aboard the Kelley Technology Services project as one of our new data analysts My name is Joanna Gibbons I39m one of the partners at K201 Consulting and I39ll be your project manager ie your boss for this project K201 Consulting specializes in strategic implementations of IT in the education industry which is why we39ve been paired up with Tech Services to evaluate various aspects of how they can and are strategically using IT at Kelley As K201 students you guys are in a unique position to consult Tech Services as you39ll be introduced to many different topics regarding IT in business throughout the semester We ll break up into a number of teams but collectively we ll all work towards providing our expert business analysis for Tech Services and their IT initiatives Tech Services expect us to give them specific concrete recommendations that they can use Your perspective as a student in Kelley and your growing knowledge of IT in business means that you ll be able to give them just that Please see more information and links below to familiarize yourselves with Tech Services Before you can consult any organization of course you must first understand who they are and what they do Case Background Technology Services TS provide IT support for all Kelley School of Business faculty and staff TS assist faculty and staff in administrative academic and research computing needs They also maintain the classroom technologies for Kelley Recently IU issued a strategic plan for empowering people using technology Technology Services are responsible for ensuring that Kelley meets the charges set forth in that document It is along document but an important one to read httpovpitiuedustrategic2 In order to have a better understanding of the objectives and organizational structure of TS follow these links to the TS Web site About TS httpwwwkeeyiueduTSAboutTSpaaeI 586html Organization chart htt wwwkee iuedu TS AboutTS Or Chart a e1593html Service Statistics http lNelle illeduTS l39WItTSl erviceStatspaae547IhtmI TS Knowledge Base htt kelle iuedu TS ServicesSu ort a e2306html Note The IU strategic plan is not required reading for the K20 lecture practical exams However it provides excellent background knowledge for the class and the TS case