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Normative Social Behavior

by: Whitney Ehinger

Normative Social Behavior Comm 3313

Marketplace > University of Oklahoma > Comm 3313 > Normative Social Behavior
Whitney Ehinger
GPA 3.6
Communication and Public Health

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About this Document

Behaviors, Descriptive Norms, etc.
Communication and Public Health
Class Notes
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This 0 page Class Notes was uploaded by Whitney Ehinger on Monday November 2, 2015. The Class Notes belongs to Comm 3313 at University of Oklahoma taught by in Fall 2015. Since its upload, it has received 12 views.


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Date Created: 11/02/15
Normative Social Behavior 10192015 Behaviors what people are doing that we want to change Descriptive Norms Individuals beliefs about how widespread a particular behavior is among their referent group Descriptive norms have an even stronger in uence on behaviors when normative mechanisms are involved lnjunctive Norms Provide sanctions for group members noncompliance the extent to which individuals feel pressured to engaging in a behavior pressure can occur either because of perceived threats or perceived bene ts Have to do with social approval Outcome Expectations Beliefs about what the behavior change can do bene ts to oneself bene ts to others and anticipatory socialization which is the idea that the behavior is a social lubricant or glue Group Identity How important is your social group How you identify yourself with a group if you have similarities with them and the aspiration to be like them


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