New User Special Price Expires in

Let's log you in.

Sign in with Facebook


Don't have a StudySoup account? Create one here!


Create a StudySoup account

Be part of our community, it's free to join!

Sign up with Facebook


Create your account
By creating an account you agree to StudySoup's terms and conditions and privacy policy

Already have a StudySoup account? Login here

Normative Behavior Continued

by: Whitney Ehinger

Normative Behavior Continued Comm 3313

Marketplace > University of Oklahoma > Comm 3313 > Normative Behavior Continued
Whitney Ehinger
GPA 3.6
Communication and Public Health

Almost Ready


These notes were just uploaded, and will be ready to view shortly.

Purchase these notes here, or revisit this page.

Either way, we'll remind you when they're ready :)

Preview These Notes for FREE

Get a free preview of these Notes, just enter your email below.

Unlock Preview
Unlock Preview

Preview these materials now for free

Why put in your email? Get access to more of this material and other relevant free materials for your school

View Preview

About this Document

Drinking on college campus
Communication and Public Health
Class Notes
25 ?




Popular in Communication and Public Health

Popular in Department

This 0 page Class Notes was uploaded by Whitney Ehinger on Monday November 2, 2015. The Class Notes belongs to Comm 3313 at University of Oklahoma taught by in Fall 2015. Since its upload, it has received 5 views.


Reviews for Normative Behavior Continued


Report this Material


What is Karma?


Karma is the currency of StudySoup.

You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!

Date Created: 11/02/15
11022015 Drinking on College Campus Formative Research did surveys that showed 23 of students did not drink dangerously and about 20 don t drink at all also freshmen do drink dangerously Formative Evaluation 74 of the 190 rstyear students were aware of the RU Sure campaign students felt the campaign was successful because the campaign was delivered by actual students Campaign Objectives changing the descriptive norms of students beliefs about the prevalence of dangerous drinking on campus by increasing their awareness of the actual norms for college students drinking Message Strategy underlying philosophy involved senior students peer education themselves in the campaign from the beginning use of humor Message Design how they create the message all messages were pretested with students to get feedback on the message and then was reviewed by powerful people surveys and intercept interviews focus groups and debrie ng interviews Campaign Channels Tshirts with RU Sure logo RU Sure Bingo increase audience participation Interpersonal communication Outcome Evaluation not only affected the incoming freshmen but the seniors that were running the campaign as well Diffusion of Innovations DOI Everett M Rogers MSU University of New Mexico


Buy Material

Are you sure you want to buy this material for

25 Karma

Buy Material

BOOM! Enjoy Your Free Notes!

We've added these Notes to your profile, click here to view them now.


You're already Subscribed!

Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'

Why people love StudySoup

Bentley McCaw University of Florida

"I was shooting for a perfect 4.0 GPA this semester. Having StudySoup as a study aid was critical to helping me achieve my goal...and I nailed it!"

Jennifer McGill UCSF Med School

"Selling my MCAT study guides and notes has been a great source of side revenue while I'm in school. Some months I'm making over $500! Plus, it makes me happy knowing that I'm helping future med students with their MCAT."

Steve Martinelli UC Los Angeles

"There's no way I would have passed my Organic Chemistry class this semester without the notes and study guides I got from StudySoup."

Parker Thompson 500 Startups

"It's a great way for students to improve their educational experience and it seemed like a product that everybody wants, so all the people participating are winning."

Become an Elite Notetaker and start selling your notes online!

Refund Policy


All subscriptions to StudySoup are paid in full at the time of subscribing. To change your credit card information or to cancel your subscription, go to "Edit Settings". All credit card information will be available there. If you should decide to cancel your subscription, it will continue to be valid until the next payment period, as all payments for the current period were made in advance. For special circumstances, please email


StudySoup has more than 1 million course-specific study resources to help students study smarter. If you’re having trouble finding what you’re looking for, our customer support team can help you find what you need! Feel free to contact them here:

Recurring Subscriptions: If you have canceled your recurring subscription on the day of renewal and have not downloaded any documents, you may request a refund by submitting an email to

Satisfaction Guarantee: If you’re not satisfied with your subscription, you can contact us for further help. Contact must be made within 3 business days of your subscription purchase and your refund request will be subject for review.

Please Note: Refunds can never be provided more than 30 days after the initial purchase date regardless of your activity on the site.