Chapter 8 - Can You See It? (Visual Communication)
Chapter 8 - Can You See It? (Visual Communication) G107
Popular in Effective Communication
verified elite notetaker
Popular in Social Science
verified elite notetaker
This 0 page Class Notes was uploaded by KUMIKO Notetaker on Wednesday November 4, 2015. The Class Notes belongs to G107 at Republic Polytechnic taught by Walter Lim in Summer 2015. Since its upload, it has received 80 views. For similar materials see Effective Communication in Social Science at Republic Polytechnic.
Reviews for Chapter 8 - Can You See It? (Visual Communication)
Report this Material
What is Karma?
Karma is the currency of StudySoup.
Date Created: 11/04/15
Chapter 8 C QmmunL Balance warm rsm H j Ep a l t y Principles of Design 1 Balance 0 The arrangement of the objects in a given design as it relates to their visual weight within a composition Comes in two forms symmetrical and asymmetrical Symmetrical balance occurs when the weight of a composition is evenly distributed around a central vertical or horizontal axis Under normal circumstances it assumes identical forms on both sides of the axis Asymmetrical balance occurs when the weight of a composition is not evenly distributed around a central axis It involves the arranging of objects of differing size in a composition such that they balance one another with their respective visual weights Often there is one dominant form that is offset by many smaller forms 2 Proportion Refers to the relative size and scale of the various elements in a de gn The relationship between objects or parts of a whole 0 Most universal standard of measurement is the human body 3 Direction 0 The visual path our eye will follow Leads your eyes through the composition usually to the focus 1 Focus Refers to the object or element which rst catches our attention 1 Contrast Occurs when two elements size colours values textures fonts etc are different 0 The greater the difference the greater the contrast 0 Creating contrast are by using differences in size value 3 colour and type 2 SpatialityWhite Space 0 White space doesn39t actually have to be white o Is simply the empty space between and around the elements of a design or page layout 0 Also referred to as quotnegative spacequot 0 Simply by increasing the space between elements in a layout a design can take on a more elegant appearance and by injecting more whitespace into a web design39s typography content becomes more legible Basic of Poster Design 1 Getting Started 2 Organizing your Research 3 Choosing your Tools 4 Mastering the Basics 5 Creating Design Unity Tips Trends and Technology of Graphic Design 1 How to Get Attention 2 Simple is Nice 3 Fonts are Fantastic 4 Move the Eye and the Information Will Follow 5 Colour Correctly 6 It is a Balancing Act 7 Break All the Rules Why were the POD used effectively in this poster Clear focus due to strong colour and central placement makes it easy for the reader to spot the products on sale andor name of the pushcart Strong direction makes it easy for the eye to move from the words to the picture 0 Strong colour contrast red and yellow and using words in larger proportion sloganname makes it is easy to read the name from a distance 0 Use of bigger and smaller proportions for the sloganname compared to puschart no makes it easier for the reader to prioritize reading the information 0 Use of weak colour contrast for the popcorn avours and background make it easier for the reader to prioritize reading the information 0 Use of symmetrical balance gives the poster a calm and stable feeling making the seller come across as 39reliable39 Use of radial balance gives the poster an energetic feeling suggesting that the product is exciting Suf cient white space makes the poster look uncluttered and make it easy to see the main picture or slogan easily Practice Questions 1 Using the Principle of Design helps you to organize and structure your visual message a True b False 2 Fill in the table Principles of What it How does it help Design means visual design Balance Proportion Contrast Direction FOCUS 39White Space Learning Outcomes 1 Identify the basic visual design principles 2 Apply the basic visual design principles in informal and formal communication 3 Explain how visual design principles in uence the way information is visually presented Need answers Feel free to drop me an email 15043445 myrpedusg