New User Special Price Expires in

Let's log you in.

Sign in with Facebook


Don't have a StudySoup account? Create one here!


Create a StudySoup account

Be part of our community, it's free to join!

Sign up with Facebook


Create your account
By creating an account you agree to StudySoup's terms and conditions and privacy policy

Already have a StudySoup account? Login here

COM 107 WEEK OF 11/2

by: Samuel Gozinsky

COM 107 WEEK OF 11/2 COM 107

Marketplace > Syracuse University > Communication > COM 107 > COM 107 WEEK OF 11 2
Samuel Gozinsky

Preview These Notes for FREE

Get a free preview of these Notes, just enter your email below.

Unlock Preview
Unlock Preview

Preview these materials now for free

Why put in your email? Get access to more of this material and other relevant free materials for your school

View Preview

About this Document

Communications and Society
Prof. Chock
Class Notes
25 ?




Popular in Communications and Society

Popular in Communication

This 3 page Class Notes was uploaded by Samuel Gozinsky on Thursday November 5, 2015. The Class Notes belongs to COM 107 at Syracuse University taught by Prof. Chock in Fall 2015. Since its upload, it has received 15 views. For similar materials see Communications and Society in Communication at Syracuse University.


Reviews for COM 107 WEEK OF 11/2


Report this Material


What is Karma?


Karma is the currency of StudySoup.

You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!

Date Created: 11/05/15
Public relations COM 107 11-2-15 I. Cutlip, center and broom A. PR is the management function of building and maintaining mutually beneficial relationships between a. Management function 1. PR operates best when it works with the dominant coalition or the top decision makers in an organization 2. Because the dominant coalition ultimately sets the image or identity of the organization 3. Based on the decisions the dominant coalition makes on behalf of the organization- the chief executives 4. Based on the organization’s actions 5. The job of PR is to counsel management B. How to build corporate character a. Ensure CEO commitment b. Create collaboration at the top c. Build on the existing values and culture d. Assess the needs and values of all stakeholders e. Include the entire team f. Develop a set of valued behaviors g. Tell the story through consistent communication h. Reinforce and reward behaviors i. Incorporate values into business models and behaviors j. Develop appropriate measurements C. Mutually beneficial relationships a. Win-win relationships if possibke b. Agree to disagree relationships when necessary c. Give-take relationships to maintain balance D. Building and maintaining relationships a. PR does this: 1. Help to identify relationships that need to be cultivated 2. Help to establish relationships 3. Help to understand the dynamic of key relationshios 4. Help to make relationships as helpful to the organization as possible E. Publics a. A group of people joined by a common issue b. This group can evolve on its own c. This group can hurt the organization d. It can help the organization e. It may have a stake in the organization f. It can be active, aware, or latent 1. Latent- you are affected by the organization, but youre not aware of it g. There is always more than 1 public for every issue h. PR tries to move people from latency to awareness to active F. Success or failure a. PR’s role is to create a stable environment for the organization to operate b. Build and maintain relationships that will help organization succeeed c. Negotiate relationships that are threatening th4e success of the relationship and try to create II. The process of PR A. Communication B. PR is the management of communication between an organization and its publics C. Every organization is a media company a. Content b. Credibility needed c. Accuracy d. Information source e. Converged 1. Oline 2. On air 3. In print 4. In person D. 4 step process a. Resrerach b. Objectives c. Programming 1. Strategies: 2. Paid, earned, shared, owned d. Evaluation III. PR vs. Advertising and marketing A. Advertising- info placed inb the media by an identifiable sponsor that paid for the time/ space. It’s a controlled method of placing messages in the media B. Marketing- the anticipation, management and satisfaction of demand through the exchange process C. PR serves more than cconsumer market and uses other techniques that are not paid or controlled D. IMC= Integrated marketing communications a. The coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program that maximizes the impact on consumers and other end users at minimal costs b. Includes advertising, consumer promotions, personal selling, med IV. Human Resources (HR) vs. employe relation A. HR- anything related to employees life including hiring, benefits, education, retirement, work-life balance. Create, implement and evaluate things related to employees B. Employee relations: managing communications with employees. This is PRs job V. Public affairs and lobbying A. Public affairs/ government relations- managing communication between organization and government and lefislative agencies/entities B. Lobbying- government relations with the objective of influencing legislation and regulatippns VI. Development and investor relations A. Development- managing relationships with donors, volunteers and members of an organization, particularly non profit organizations B. IR- managing relationships with shareholders and financial community VII. Publicity and promotions A. Info from outside sources that is used by the media because it is newsworthy


Buy Material

Are you sure you want to buy this material for

25 Karma

Buy Material

BOOM! Enjoy Your Free Notes!

We've added these Notes to your profile, click here to view them now.


You're already Subscribed!

Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'

Why people love StudySoup

Steve Martinelli UC Los Angeles

"There's no way I would have passed my Organic Chemistry class this semester without the notes and study guides I got from StudySoup."

Janice Dongeun University of Washington

"I used the money I made selling my notes & study guides to pay for spring break in Olympia, Washington...which was Sweet!"

Bentley McCaw University of Florida

"I was shooting for a perfect 4.0 GPA this semester. Having StudySoup as a study aid was critical to helping me achieve my goal...and I nailed it!"

Parker Thompson 500 Startups

"It's a great way for students to improve their educational experience and it seemed like a product that everybody wants, so all the people participating are winning."

Become an Elite Notetaker and start selling your notes online!

Refund Policy


All subscriptions to StudySoup are paid in full at the time of subscribing. To change your credit card information or to cancel your subscription, go to "Edit Settings". All credit card information will be available there. If you should decide to cancel your subscription, it will continue to be valid until the next payment period, as all payments for the current period were made in advance. For special circumstances, please email


StudySoup has more than 1 million course-specific study resources to help students study smarter. If you’re having trouble finding what you’re looking for, our customer support team can help you find what you need! Feel free to contact them here:

Recurring Subscriptions: If you have canceled your recurring subscription on the day of renewal and have not downloaded any documents, you may request a refund by submitting an email to

Satisfaction Guarantee: If you’re not satisfied with your subscription, you can contact us for further help. Contact must be made within 3 business days of your subscription purchase and your refund request will be subject for review.

Please Note: Refunds can never be provided more than 30 days after the initial purchase date regardless of your activity on the site.