Contexts of viewing
Contexts of viewing ETS 154 - M001
Popular in Interpretation of Film
ETS 154 - M001
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This 0 page Class Notes was uploaded by Mitchell Jones on Thursday November 5, 2015. The Class Notes belongs to ETS 154 - M001 at Syracuse University taught by R. Hallas in Fall 2015. Since its upload, it has received 40 views. For similar materials see Interpretation of Film in Foreign Language at Syracuse University.
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Date Created: 11/05/15
Contexts of Viewing Promotion trailers Most important form of advertising for film Frames the way we think about film Historical moment of reception meanings within film that are representative of the time period it was made Stardom actors that are in the movie You watch because you re a fan of them Authorship fan of the director Cultural Identity of vieweraudience way you see the film from individuality beliefs and values Social Space of viewing With other people friends family strangers or alone Technological platform the way you watch a movie cinema tv tablet phone etc Film Promotion First film Lumiere brothers people excited because it was a new technology something they had never seen not necessarily content like now cinema of attraction The action blockbuster contemporary cinema of attraction offers a thrill ride spectacle less interested in character construction or plot all about the thrill Technology as spectacle ex dvds offer bonus features that illustrate how movie was made Edison s Kinetoscope Parlors 1900s individual viewing through a box like contraption Lumiere brothers technology quickly overran kinetoscope Nickelodeon 1910 early theaters buildings that were set up as theaters not built as theaters cost a nickel Movie palaces l920s movie purpose built theaters luxurious could seat thousands Gentrification of Cinema Initially films were geared towards men not women or children Theaters were dark and deemed dangerous sexual content of movies inappropriate Palaces appealed to upper class and to women Make more money Also feature length films emerged for more profit Hollywood studio system became an oligopoly Vertically integrated owning all lines of production Production distribution exhibition owned theaters FDR worked to disable the control of the major studios Paramount Case 1948 Television became a major competitor lowered profits Eventually realized it was another market for the movies Synergy merging of different media forms into one Studios came to own films tv stations books magazines theme parks toys etc Enables marketing strategies Narrative image posters present the film in one single image Inner title from academy award winner put into the trailer over black screen still used today but initially used because films were silent Trailer Logic Paratext cannot exist on its own must relate to the film trailer are made of pieces of film Rhetorical not narrative functions to persuade Direct address uses voiceover narration to speak to audience Circus mode vs vaudeville mode Vaudeville one that offers variety of appeals to appeal to lots of people Gets name from a variety show Particular mode of theaterpublic performance as entertainment structured around a series of acts comedians followed by dancers then singers etc Circus uses hyperbole to advertise greatest magnificent etc Montage and voiceover editing incredibly important condenses and unifies shots from film Condensation story stars genre witling down the basic ideas of film into 3 minutes Incompleteness does not give away full story of the film many gaps
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