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by: Aria Sivick


Marketplace > Syracuse University > Communication > COM 107 > COM 107 WEEK 10 NOTES
Aria Sivick
GPA 3.78

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Week 10 Notes for COM 107! Enjoy!
Communications and Society
S. Hollenback
Class Notes
25 ?




Popular in Communications and Society

Popular in Communication

This 4 page Class Notes was uploaded by Aria Sivick on Sunday November 8, 2015. The Class Notes belongs to COM 107 at Syracuse University taught by S. Hollenback in Summer 2015. Since its upload, it has received 28 views. For similar materials see Communications and Society in Communication at Syracuse University.

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Date Created: 11/08/15
11/3/15 TV is/was especially known for: - being simultaneously shared content for millions      - Super Bowl, Olympics, but still nationally based  - being predictably unpredictable      - talent/ quiz shows, sports, reality show, formats - being there 24/7 as both Entertainment and News       - embedded values, fill time, man on moon, Obama inauguration  - and being live/ immediate 24/7  What have driven changes in TV in the last 30 years? Ownership: - Loss of network (ABC, NBC, CBS, FOX) dominance, especially in primetime  - Popularity of Cable       - HBO began in 1972           - 16 to 18 million people didn’t have to go see new movies and spend                  money       - ESPN 1979           - just looking at sports       - MTV 1981      - CNN 1980      - QVC and HISIN 1985           - trusting on air personality           - customer service       - COMEDY CENTRAL                - South Park (late 90s)           - have gone after a niche audience - Rise of Independent Stations (full of syndicated material) - Original on-line streamed content (Netflix), Internet-created content YoutTube’s 100 channels) - Remote controls, VCRs, DVDs and DVRs, TiVo, DBS - satellites  - Personal computers and now Smartphones or Tablets - to get content from Internet HDTV, 3-D TV, Bigggggg flat screen  Videon n Demand, Hulu  - So how do we now get our entertainment? - Consuming entertainment media is changing in your lifetime:      -in my lifetime we’v gone from            - media printed on paper to reading on-line,            - music on CDs to streaming free           - Movies rented to binge viewing           - TV networks enticing you to be a couch potato to “appointment TV” = networks pushing audiences to be in front of set at particular time            -  -And what content entertains or engages us?   11/5/15 How consuming entertainment media is changing in your lifetime... In today’s entertainment landscape: • Always on, esp. via mobile platforms, • Easy time shift,  • Customized stream of news and entertainment: ◦ movies, music, games • With Internet delivered original programs from Netflix or from public on YouTube,  • With “second screen” (multi screen) as companion to TV so more interactivity and same-time socializing  *screens* • 1st  - film • 2nd - traditional TV sets ◦ even if home video = VHS tapes and DVDs rented, bought or mailed to you • 3rd - consuming via computer screens • 4th - smartphones, iPods, iPads, mobile TV  TV Then and Now THEN: • TV - weekly episodes, seasons,s summer: reruns, a lot in studio and rather comfortable, familiar settings, characters, stories - “innocent” love budget, every week easily, regularly produced  • Film - stands alone, longer w/ high production values and better quality acting, stories, etc. Higher expectations ◦ Couldn’t see again for several months ◦ More adult fare (sex, violence, subjects) ◦ But also “holiday ones” big for families  • TV communal…at home, made with family ◦ surrounded by distractions ◦ fill the time - after school, when homework done ◦ Commercial interruption - shows written or structured to ad breaks ◦ Might know when favorite was on  • Film communal…but planned Social Event: ◦ when? with? usually a few friends…required $ ◦ Larger than life - Immersive in darkened theater ◦ With strangers (valuable if a comedy) NOW: • lines blurred between them: • TV feels like long film = binging and films better deliver a rich theatrical experience • Little waiting or anticipation but could be highly marketed and promoted film/event • Easily accessible so not special = whenever I want it on any platform • Fragmented audiences b/c a lot more choices  • In both TV and film: more diversity and explicit content but smaller screens,  okay sound  WRITERS Shonda Rhimes,Aaron Spelling, Dick Wolf, Jerry Bruckheimer, David Simon, JJ Abrams


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