New User Special Price Expires in

Let's log you in.

Sign in with Facebook


Don't have a StudySoup account? Create one here!


Create a StudySoup account

Be part of our community, it's free to join!

Sign up with Facebook


Create your account
By creating an account you agree to StudySoup's terms and conditions and privacy policy

Already have a StudySoup account? Login here

Marketing Chapter 14 Arriving at the Final Price

by: Emanuel Nunez

Marketing Chapter 14 Arriving at the Final Price Mar 250

Marketplace > Pace University > Marketing > Mar 250 > Marketing Chapter 14 Arriving at the Final Price
Emanuel Nunez

Preview These Notes for FREE

Get a free preview of these Notes, just enter your email below.

Unlock Preview
Unlock Preview

Preview these materials now for free

Why put in your email? Get access to more of this material and other relevant free materials for your school

View Preview

About this Document

These notes are from chapter 14. These notes were also taken during class
Principles of Marketing
Professor Topol
Class Notes
Marketing, principles of marketing, Mar250
25 ?




Popular in Principles of Marketing

Popular in Marketing

This 3 page Class Notes was uploaded by Emanuel Nunez on Tuesday March 29, 2016. The Class Notes belongs to Mar 250 at Pace University taught by Professor Topol in Spring 2016. Since its upload, it has received 11 views. For similar materials see Principles of Marketing in Marketing at Pace University.


Reviews for Marketing Chapter 14 Arriving at the Final Price


Report this Material


What is Karma?


Karma is the currency of StudySoup.

You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!

Date Created: 03/29/16
Marketing Chapter 14: Arriving at the Final Price Midterm: 10 questions on chapter 14, 10­12 questions on other chapters. Different demand­oriented pricing approaches: Odd­even pricing, target pricing, Bundle  pricing, and yield management pricing. These are pricing at different levels. Odd­even pricing involves setting prices a few dollars or cents under an even number.  Example: $5.99 or $5.95.  Bundle pricing involves selling more than one product in a “bundle” or package.  Example: a happy meal. Involves the marketing of two or more products in a single  package price. Target pricing ­ first, estimating the price that ultimate consumers would be willing to  pay for a product. Second, working backward through markups taken by retailers and  wholesalers to determine what price to charge wholesalers and then third, deliberate  adjusting the composition and features of the product to achieve the target price to  consumers.   Retail cost is the same as the wholesaler’s price. Example:  Manufacturers mark up: $112.50 Manufacturers selling price $562.50/.60 (retailer wants a 40% margin. Manufacturer’s cost to produce a laptop is $450. Divide .75 from it. Since they want a  25% profit. Cost­Oriented Pricing Approaches: Standard Markup Pricing  Cost            Selling Price Cost­Plus Pricing  Cost­Plus Percentage­of­cost pricing      Cost­plus Fixed­Fee Pricing Experience Curve Pricing Competition­Oriented Pricing Approaches  Customary Pricing  Above, at, or below­Market Pricing­ most companies will charge their customers  a similar price to their competitors if they are providing a similar service.  Loss­Leader Pricing­ trying to use the low price of one product to attract  customers. You lose a little in sale and make up for it in volume. Price­premium % =  Dollar Sales Market Share for a Brand                                         Unit Volume Market Share Fixed Price Policy­ example: family dollar, car max. Dollar stores are growing in  numbers because of a basis of success. Customers are looking for more value. Family  Dollar is among one of the largest chains. When the recession occurred in 2008, people  bought products from this store because they sold similar products to what they usually  got before the recession. Dynamic Pricing Policy Product Line Pricing­ three items in a product line. Example: $5, $10, $20 are prices for  three items in a product line. Customer effects of pricing- how do customers influence pricing? Supply and  demand. Less demand is a decrease in prices. Competitive effects on prices: Price Wars­ when a competitor cuts their prices to get rid of their merchandise to run the  other competitor out of business. Then the competitor does the same thing and the cycle  repeats itself and the results are vicious. Three special adjustments to list or quoted price include discounts, allowances, and  geographical adjustments. Legal and Regulatory Aspects of Pricing  Price Discrimination­ such as different movie theaters selling tickets at different  prices.  Deceptive Pricing­ hidden fees when a product is purchased  Geographical Pricing  Predatory Pricing­ the practice of charging a very low price for a product with the  intent of driving competitors out of business. Chapter 14 is interrelated with chapter 13.


Buy Material

Are you sure you want to buy this material for

25 Karma

Buy Material

BOOM! Enjoy Your Free Notes!

We've added these Notes to your profile, click here to view them now.


You're already Subscribed!

Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'

Why people love StudySoup

Bentley McCaw University of Florida

"I was shooting for a perfect 4.0 GPA this semester. Having StudySoup as a study aid was critical to helping me achieve my goal...and I nailed it!"

Allison Fischer University of Alabama

"I signed up to be an Elite Notetaker with 2 of my sorority sisters this semester. We just posted our notes weekly and were each making over $600 per month. I LOVE StudySoup!"

Jim McGreen Ohio University

"Knowing I can count on the Elite Notetaker in my class allows me to focus on what the professor is saying instead of just scribbling notes the whole time and falling behind."


"Their 'Elite Notetakers' are making over $1,200/month in sales by creating high quality content that helps their classmates in a time of need."

Become an Elite Notetaker and start selling your notes online!

Refund Policy


All subscriptions to StudySoup are paid in full at the time of subscribing. To change your credit card information or to cancel your subscription, go to "Edit Settings". All credit card information will be available there. If you should decide to cancel your subscription, it will continue to be valid until the next payment period, as all payments for the current period were made in advance. For special circumstances, please email


StudySoup has more than 1 million course-specific study resources to help students study smarter. If you’re having trouble finding what you’re looking for, our customer support team can help you find what you need! Feel free to contact them here:

Recurring Subscriptions: If you have canceled your recurring subscription on the day of renewal and have not downloaded any documents, you may request a refund by submitting an email to

Satisfaction Guarantee: If you’re not satisfied with your subscription, you can contact us for further help. Contact must be made within 3 business days of your subscription purchase and your refund request will be subject for review.

Please Note: Refunds can never be provided more than 30 days after the initial purchase date regardless of your activity on the site.