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Social Networks and Systems Com 217

by: Bennett Notetaker

Social Networks and Systems Com 217 COM 217LEC

Marketplace > University at Buffalo > Communication Studies > COM 217LEC > Social Networks and Systems Com 217
Bennett Notetaker
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About this Document

Material discussed in class that's NOT in the textbook. Main topics are centrality and the Theory of Instrumental Action
Communication In Organization
Stefanone, M A
Class Notes
Centrality, Theory of Instrumental Action, Locus of Control




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This 2 page Class Notes was uploaded by Bennett Notetaker on Tuesday March 29, 2016. The Class Notes belongs to COM 217LEC at University at Buffalo taught by Stefanone, M A in Fall 2015. Since its upload, it has received 19 views. For similar materials see Communication In Organization in Communication Studies at University at Buffalo.

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Date Created: 03/29/16
Systems and Social Networks Continued: Centrality:  Number of relationships someone has in a group  More central= more relationships and vice versa  Idea that some people in groups are more central because they know more people  People who are well-connected (more central) are well informed and are early adopters like with technology, they are typically extraversions) There was a study done to see how satisfaction and apprehension correlate to centrality.  It was proved that satisfaction had a positive correlation with centrality and this was asked to the people in the group (Did you have a good experience?)  Apprehension had to do with anxiety with working with new technology  Low centrality lead to low satisfaction  Expectations of this study was that the more central people would have the highest expectations and this told researchers that they had a better attitude straight from the start Theory of Instrumental Action:  Instrumental= essential  This theory is about behavior and says that all humans do things that benefit them (ex. Getting a degree)  People will take measure to further their status and prestige  Strength of position o You’re better off making friends with people of higher status o This is one way to move up in an industry  Strength of ties o Better off with weak ties (casual acquaintances) o Because this creates diversity o Provides more access for opportunity Network Measures: o Reach= percentage (want higher percentage) o Brokerage= # (want more of this) o Density= proportion in network of who knows who More instrumental= low density Locus of Control: o InternalExternal o Internal is someone who takes responsibility for their failure and their success o External is someone who has an excuse or claims they’re lucky if something good happens to them and are usually below the mean o You want to hire and work with people take responsibility


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