Social Networks and Systems Com 217
Social Networks and Systems Com 217 COM 217LEC
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This 2 page Class Notes was uploaded by Bennett Notetaker on Tuesday March 29, 2016. The Class Notes belongs to COM 217LEC at University at Buffalo taught by Stefanone, M A in Fall 2015. Since its upload, it has received 19 views. For similar materials see Communication In Organization in Communication Studies at University at Buffalo.
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Date Created: 03/29/16
Systems and Social Networks Continued: Centrality: Number of relationships someone has in a group More central= more relationships and vice versa Idea that some people in groups are more central because they know more people People who are well-connected (more central) are well informed and are early adopters like with technology, they are typically extraversions) There was a study done to see how satisfaction and apprehension correlate to centrality. It was proved that satisfaction had a positive correlation with centrality and this was asked to the people in the group (Did you have a good experience?) Apprehension had to do with anxiety with working with new technology Low centrality lead to low satisfaction Expectations of this study was that the more central people would have the highest expectations and this told researchers that they had a better attitude straight from the start Theory of Instrumental Action: Instrumental= essential This theory is about behavior and says that all humans do things that benefit them (ex. Getting a degree) People will take measure to further their status and prestige Strength of position o You’re better off making friends with people of higher status o This is one way to move up in an industry Strength of ties o Better off with weak ties (casual acquaintances) o Because this creates diversity o Provides more access for opportunity Network Measures: o Reach= percentage (want higher percentage) o Brokerage= # (want more of this) o Density= proportion in network of who knows who More instrumental= low density Locus of Control: o InternalExternal o Internal is someone who takes responsibility for their failure and their success o External is someone who has an excuse or claims they’re lucky if something good happens to them and are usually below the mean o You want to hire and work with people take responsibility