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Week of November 9th-13th MIS notes

by: Stephanie Samar

Week of November 9th-13th MIS notes 69692

Marketplace > University of Arizona > Business > 69692 > Week of November 9th 13th MIS notes
Stephanie Samar
GPA 3.79

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About this Document

MIS in class notes. Has more detail than the power point on Blackboard
MIS 111
Dr. neuman
Class Notes
25 ?




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Popular in Business

This 3 page Class Notes was uploaded by Stephanie Samar on Thursday November 12, 2015. The Class Notes belongs to 69692 at University of Arizona taught by Dr. neuman in Fall 2015. Since its upload, it has received 42 views. For similar materials see MIS 111 in Business at University of Arizona.


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Date Created: 11/12/15
Class  23  (November  10,2015)   The  Business  of  Mobile  Commerce   •   Minutes  spent  on  smartphones  per  day  is  128  minutes   •   Less  than  10%  is  used  for  making  calls   •   Semantic  Web:  the  idea  of  having  data  on  the  web  defined  and  linked  in  a  way  that  it   can  be  used  by  machines  not  just  for  display  purposes.  But  for  automation,  integration   and  reuse  of  data  across  carious  applications.   •   Semantic  Web  Architecture   •   Identity-­‐URLs  (not  locators)   •   Data,  structuring-­‐unicode  and  XML   •   Metadata/Relationships-­‐RDF   o   Resource  description  framework   •   Vocabularies-­‐RDF  schema     •   Every  person  in  the  society  in  some  way  more  or  less  participates  in  public  business   process,  which  we  name  as  public  commerce  (P-­‐commerce)   o   P-­‐commerce  service  should  be  able  to  integrate  different  types  of  information   with  geographical  data  and  manage  different  type  of  profiles  related  to   preferences,  security,  privacy,  transaction  management  ect..   •   mCommerce  Business  Opportunities   o   Mobile  shoppers  are  simultaneously  in  the  physical  world  and  in  the  online   world  at  times   o   They  don’t  want  to  get  home  and  find  out  that  the  product  they  bought  has   terrible  reviews  or  is  30%  cheaper  somewhere  else   o   Disjointed  to  integrated   §   Traditional  –  Mass  media,  analog  methods  to  reach  shoppers   §   Transitional  –  digital  tools  used  in  way,  underleveraging  the  media   §   Transformative  –  Digital  tools  that  leverage  the  capability  of  the  new   media   o   The  amount  of  shoppers  who  use  smartphones  to  make  a  purchase  is  increasing   with  generations   §   Seniors-­‐  5%   §   Boomers-­‐  11%   §   Gen  x-­‐  33%   §   Gen  y-­‐  38%   o   Not  many  people  (3%)  have  actually  made  a  purchase  while  in  a  store   •   Location  Based  Commerce   o   Mobile  coupons  give  you  the  opportunity  to  capture  price  sensitive  customers,   and  they  also  allow  you  to  capture  data  for  future  marketing   o   Have  consumers  sign  up  online  or  register  via  email  address,  SMS  or  QR  code  o   receive  offers  to  their  phone   o   Scan  a  barcode  directly  on  the  phone     §   Target  has  cartwheel     Class  24  (November  12,  2015)   Accessibility  and  Human  Computer  Interface  (HCI)  Design   Critical  success  factors  for  good  produce  design     1.   Provide  good  design  models  to  users   2.   Make  things  visible     3.   Provide  appropriate  metaphors  that  leverage  the  user’s  experiences  and  background   4.   Provide  feedback     Goals  of  HCI  Design   •   Safety-­‐  of  users,  of  data   •   Utility  –Services  are  provided   •   Effectiveness-­‐  Accomplishing  the  task   •   Efficiency-­‐  how  quickly  users  and  work   •   Usability  -­‐  ease  of  learning  and  use   •   Appeal  –  how  well  user  like  the  interface   Making  things  Visible   •   Affordances   o   Are  physical  properties  of  an  object  that  show  functionality   o   Their  appearance  shows  the  use  how  to  use  the  object  without  the  need  for   labels,  instructions,  ect…   o   Users  know  what  to  do  instinctively   o   Simple  thing  should  not  need  an  explanation  of  how  to  use  them   Using  Design  Metaphors   •   A  metaphor  is  an  image  or  understanding  of  an  object  or  action,  used  to  describe  the   function  of  another  thing   •   Reduced  cognitive  load  required  to  complete  a  task   •   Should  be  based  on  an  understanding  of  users  cultural,  frame  of  reference   Causality   •   Users  often  assume  that  the  thing  that  happens  right  after  an  action  was  caused  by  the   action  resulting  in  False  causality  (incorrect  relationship)   Human  Factor  design  for  error  prevention   •   Avoidance   o   Use  of  techniques  that  eliminate  invalid  choices   •   Detection   o   Detection  of  errors   o   Required  formatting   o   Trade  off  efficiency     •   Mitigation   o   Limit  impact  of  users  action,  use  of  data   Designing  for  accessibility   •   Major  categories   o   Visual     o   Auditory   o   Motor   o   Cognitive     •   User  Centered  Design   o   A  collection  of  techniques,  processes,  methods  and  procedures  for  designing   usable  products         o   Accessibility  is  a  subset  of  usability  (universal  design)   o   It  embodies  a  philosophy  that  places  that  user  at  the  center  of  the  process  with   users  being  consulted  at  each  stage  of  the  design  process   Motivations  to  create  accessible  web  content   •   To  capitalize  on  the  a  wider  audience  or  consumer  base     •   Accessibility  has  other  benefits     o   Likely  easier  for  all  users  to  navigate     o   Useable  designs  are  often  better  designs     POUR   •   Developing  with  the  POUR  model   o   Perceivable     o   Operable   o   Understandable     o   Robust            


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