Week of November 9th-13th MIS notes
Week of November 9th-13th MIS notes 69692
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This 3 page Class Notes was uploaded by Stephanie Samar on Thursday November 12, 2015. The Class Notes belongs to 69692 at University of Arizona taught by Dr. neuman in Fall 2015. Since its upload, it has received 42 views. For similar materials see MIS 111 in Business at University of Arizona.
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Date Created: 11/12/15
Class 23 (November 10,2015) The Business of Mobile Commerce • Minutes spent on smartphones per day is 128 minutes • Less than 10% is used for making calls • Semantic Web: the idea of having data on the web defined and linked in a way that it can be used by machines not just for display purposes. But for automation, integration and reuse of data across carious applications. • Semantic Web Architecture • Identity-‐URLs (not locators) • Data, structuring-‐unicode and XML • Metadata/Relationships-‐RDF o Resource description framework • Vocabularies-‐RDF schema • Every person in the society in some way more or less participates in public business process, which we name as public commerce (P-‐commerce) o P-‐commerce service should be able to integrate different types of information with geographical data and manage different type of profiles related to preferences, security, privacy, transaction management ect.. • mCommerce Business Opportunities o Mobile shoppers are simultaneously in the physical world and in the online world at times o They don’t want to get home and find out that the product they bought has terrible reviews or is 30% cheaper somewhere else o Disjointed to integrated § Traditional – Mass media, analog methods to reach shoppers § Transitional – digital tools used in way, underleveraging the media § Transformative – Digital tools that leverage the capability of the new media o The amount of shoppers who use smartphones to make a purchase is increasing with generations § Seniors-‐ 5% § Boomers-‐ 11% § Gen x-‐ 33% § Gen y-‐ 38% o Not many people (3%) have actually made a purchase while in a store • Location Based Commerce o Mobile coupons give you the opportunity to capture price sensitive customers, and they also allow you to capture data for future marketing o Have consumers sign up online or register via email address, SMS or QR code o receive offers to their phone o Scan a barcode directly on the phone § Target has cartwheel Class 24 (November 12, 2015) Accessibility and Human Computer Interface (HCI) Design Critical success factors for good produce design 1. Provide good design models to users 2. Make things visible 3. Provide appropriate metaphors that leverage the user’s experiences and background 4. Provide feedback Goals of HCI Design • Safety-‐ of users, of data • Utility –Services are provided • Effectiveness-‐ Accomplishing the task • Efficiency-‐ how quickly users and work • Usability -‐ ease of learning and use • Appeal – how well user like the interface Making things Visible • Affordances o Are physical properties of an object that show functionality o Their appearance shows the use how to use the object without the need for labels, instructions, ect… o Users know what to do instinctively o Simple thing should not need an explanation of how to use them Using Design Metaphors • A metaphor is an image or understanding of an object or action, used to describe the function of another thing • Reduced cognitive load required to complete a task • Should be based on an understanding of users cultural, frame of reference Causality • Users often assume that the thing that happens right after an action was caused by the action resulting in False causality (incorrect relationship) Human Factor design for error prevention • Avoidance o Use of techniques that eliminate invalid choices • Detection o Detection of errors o Required formatting o Trade off efficiency • Mitigation o Limit impact of users action, use of data Designing for accessibility • Major categories o Visual o Auditory o Motor o Cognitive • User Centered Design o A collection of techniques, processes, methods and procedures for designing usable products o Accessibility is a subset of usability (universal design) o It embodies a philosophy that places that user at the center of the process with users being consulted at each stage of the design process Motivations to create accessible web content • To capitalize on the a wider audience or consumer base • Accessibility has other benefits o Likely easier for all users to navigate o Useable designs are often better designs POUR • Developing with the POUR model o Perceivable o Operable o Understandable o Robust
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