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Week 11 Notes

by: JacksonB

Week 11 Notes 241

GPA 3.6
Marketing Management

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About this Document

Notes from Thursday, 11/12/15 (no class on Tuesday, 11/10/15). General Topics: Startup Marketing.
Marketing Management
Class Notes
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This 2 page Class Notes was uploaded by JacksonB on Thursday November 12, 2015. The Class Notes belongs to 241 at Brigham Young University taught by Swenson in Summer 2015. Since its upload, it has received 22 views. For similar materials see Marketing Management in Business at Brigham Young University.

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Date Created: 11/12/15
BUS M 241 Swenson Thursday 111215 Startup Marketing Entrepreneur businessperson who starts a business supplies the resources and runs the risks and rewards associated with the venture Intrepreneur one who leads entrepreneurial activities from within the business Startup companies succeed when their goal is to make meaning not money How to Make Meaning Increase the quality of life for other people Right a wrong Prevent the end of a good thing BottomUp Mindset searching for a problem amongst customers and employees and offering a solution to that problem with a differentiating tactic Example NyQuil NyQuil proved to be effective at alleviating cold symptoms but it put people to sleep Instead of throwing away the product the creators made the negative feature into a positive feature They marketed NyQuil as a special nighttime medicine Big business mindsets don t work for entrepreneurs They have lots of money to spend on research and development and marketing campaigns Entrepreneurs have to learn to be creative Creativity using old things in new places and ways and developing new combinations Constraints can lead to greater creativity It forces you to think of new ideas to overcome the obstacles


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