COM 107 NOTES WEEK OF 11/9/15
COM 107 NOTES WEEK OF 11/9/15 COM 107
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This 2 page Class Notes was uploaded by Samuel Gozinsky on Monday November 16, 2015. The Class Notes belongs to COM 107 at Syracuse University taught by Prof. Chock in Fall 2015. Since its upload, it has received 16 views. For similar materials see Communications and Society in Communication at Syracuse University.
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Date Created: 11/16/15
COM 107 11-9-15 Books and magazines I. The role of Books A. Educational role B. Source of entertainment and information- we can actually learn a lot from books while being entertained at the same time C. Cultural “artifacts” D. Source material for other entertainment formats E. “newsbooks” influence on policy and public opinion II. Types of publishing A. Trade publishing- goes for volume. B. Educational publishing- very expensive. Copyright, different volume, etc. Academic journals C. Religious publishing- does very well. The bible is the best selling book in the country III. Ownership A. A lot of consolidated 1. Theres a lot of consolidation within the top publishers 2. Very international 3. There are also a lot of smaller publishers B. Many top trade book publishers are part of foreign owened nationals IV. Bookstores A. Book stores a. Diminishing number of independent bookstores- 1. big book stores knocked them out of the way b. The fall of borders 1. Online sales started to put them out of business c. The shrinking of barnes and noble 1. 2009 (726) – 2015 (647) 2. Increases sales of educational toys and games B. Impact of online sales on bookstores V. Amazon A. First physical bookstore opens in seattle B. Amazon accounts for 68% of all online sales of new books and e-books, increased 7% from 2014 VI. Marketing A. Few books are oprah book club selections, movie tie-ins, or NY times reviews B. Most of the time, they are bought because of word of mouth reccomendations C. Advertisements- not too common D. Online promotion- suggestions on amazon E. Marketing through “co-op” a. Payment for placement in bookstores b. Book publisher will pay to have book displayed in the front of the store VII. Book “deals” A. Movie/tv/books a. Dramatization/ novelization B. Marketing in books a. Fay Weldon- the Bulgari connection 1. Product placement: 18,000 euros to have mentions b. Weisman and stewart: cathy’s book 1. Cover girl: P&G 2. Cross promotion-beinggirl.com c. Sponsored d. As advertising distributor VIII. Synergy A. CBS 60 minutes and S&S authors a. Interview subjects- book promotion B. Harpercollins and FOX a. They hace an office on the fox b.