Week 3 notes for PY 372
Week 3 notes for PY 372 PY 372 William Hart-Social Psychology
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This 2 page Class Notes was uploaded by Lauren Gray on Friday January 30, 2015. The Class Notes belongs to PY 372 William Hart-Social Psychology at University of Alabama - Tuscaloosa taught by in Winter2015. Since its upload, it has received 191 views.
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Date Created: 01/30/15
PY 372 Week 3 notes Attitudes an evaluation either positive or negative of a person object event that is manifested in our thoughts feelings and behavior toward the entity 3 parts ABC s of attitude 0 Affect feeling like or dislike 0 Behavior 0 Cognition thoughts or beliefs for someone Attitude Functions 0 We form attitudes for a number of reasons 0 Selfknowledge function Utilitarian instrumental function Egodefensive function Valueexpressive function Socialadjustive function 0000 Do attitudes predict behavior 0 92 of Americans think pollution is bad but fewer than 50 recycle 0 91 of Americans lie regularly 75 say people should volunteer but only 33 do it Whv don39t attitudes predict behavior 0 Potential reasons 0 Instability of attitudes if attitude changes from measurement to just prior to behavior 0 Behavior is complicated and driven by more than attitudes o Multidimensionality of attitudes so measurement is dif cult When will attitudes predict behavior 0 Theory of reasoned action Ajzen and Fishbein 2 predictors o Attitudes toward the behavior 0 Subjective norms and making a good impression how other people feel 0 Both of these result in people making a behavioral intention which is the best predictor of behavior 1 When we assess a quottruequot attitude rather than what people want us to believe a Fake lie detector test 2 When attention is focused on the attitude during action a Make people privately re ect look in a mirror 3 When the attitude is formed by active experience and is personally relevant a Sleeping on cot study 4 When the cognitive and affective components of the attitude match a Attitude toward love interest 5 When you measure attitude and behavior at the same level of speci city Sometimes our behavior in uences our attitude 1 Footinthedoor effect a Tendency for people who have compiled with a small request to be more willing to comply with a larger request i Ugly sign study 2 Lowball technique a Tendency to comply with a large unexpected request after having committed to an earlier request Why does this happen 0 People prefer consistency between their behavior and their attitudes o Dissonance theory 0 Selfaffirmationselfpresentation People infer their attitudes from their behavior selfperception theory Consistencv theories LCognitive dissonance theory people have a need to avoid inconsistency in their thoughts feelings behaviors dissonance is unsettling a Smoking 2 Postdecisional dissonance a state of dissonance that often occurs after making a decision buyer s remorse a Amplify the value of your choices