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The Broadcast Business--Television

by: Rio Frohriep

The Broadcast Business--Television Com 2400

Marketplace > Western Michigan University > Communication Studies > Com 2400 > The Broadcast Business Television
Rio Frohriep
GPA 3.02
Intro to Media and Telecom

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About this Document

This week continues the discussion of the business side to the communications industry--this time covering television.
Intro to Media and Telecom
Class Notes
telecommunications, communication, business
25 ?




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This 3 page Class Notes was uploaded by Rio Frohriep on Friday November 20, 2015. The Class Notes belongs to Com 2400 at Western Michigan University taught by Kayany in Summer 2015. Since its upload, it has received 40 views. For similar materials see Intro to Media and Telecom in Communication Studies at Western Michigan University.


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Date Created: 11/20/15
Comm 2400 Introduction to Media and Telecommunications The Business of Broadcasting Television Three Types of Television Business Networks Local stations Program Producers Television network A collection of TV stations that air programming from the same unified source Some of these stations are owned and operated by the network that is OampOs Others are not owned by the network but have contracts to carry the network programs that is affiliates Major Television Networks Major networks NBC CBS ABC and FOX Major networks have over 200 affiliate stations Decline of major networks 90 of the television viewers watched NBC CBS or ABC in 1978 But it is less than 35 now Decline in their stature influence and profits Bought out by larger media corporations Television is just part of their business NBC Television network Cable Channels CNBC MSNBC Bravo USA Network SciFi Channel The Weather channel Telemundo Universal Studios and other theme parks Minor Networks With about 100 affiliates CW Network over the air in 100 markets others via cable ION Television Has 67 affiliates of which 59 are owned by ION Local Television Stations Three types Network owned and operated Network affiliated stations or Affiliates Independent stationsNetwork owned amp operated stations Industry term OampOs A Television network owns and operates a local station Examples WNBC in New York KCBS in LA Number of OampOs NBC 10 Chicago WMAQTV5 CBS 15 DetroitWWJTV62 ABC 8 Chicago WLSTV7 Fox 18 Detroit WJBK2 Network Affiliates A local station enters into an quotaffiliation agreementquot with a network to carry the network39s programs in exchange for money referred to as quotnetwork compensationquot Network compensation has gone down considerably Reverse compensation is becoming more common West Michigan local stations Kalamazoo TV stations WWMT Channel 3 Owned by Sinclaire Broadcast Group Maryland with 154 other TV stations WOTV Channel 41 amp Wood TV Owned by LIN Television Corporation Providence Rhode Island with 43 other TV stations WXMI Channel 17 Owned by Tribune Media of Chicago with 39 other TV stations Sinclair broadcast group Largest Television station operator in the US with 154 stations in 80 markets covering 30 of the US population Has enormous clout in retransmission consent negotiations In recent times they forced Dish Network Direct TV Time Warner etc to accept their terms for retransmission Independent Stations Not aligned with the traditional networks Owned and operated as one separate entity Owned by a television group Examples W44BY 33 amp WADL 38 in Detroit WCIUTV 26 in Chicago SBT222 in South Bend Low Power TV FCC authorized LPTV in 1982 to increase minority ownership of TV stations and increase number of available broadcast channels Placed limits on transmitter power More than 2000 LPTV stations mainly in rural areas Must Cary Rule doesn t apply Most are independents and creates their own programming Program Producers Studios and production houses that make the television programs and films that are leased to networks for distribution Networks serve as brokers between producers and affiliate local stations Program production is expensive Syndication Supplying of programs to several media outlets broadcast station periodicals web sites etc for simultaneous publication Direct leasing to local stations Most television program distribution is mediated by networks Program producers can lease programs directly to local stations Two Types of Syndication 1 First Run Built an audience base over the years and don t need a network as a distribution agent 2 Off Network Reruns Popular network shows that has a market for reruns Limits on TV station ownership A company can own any number of stations so long as it does not exceed 35 of the total TV audience


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