RHM 370 Chapter 1 Notes
RHM 370 Chapter 1 Notes RHM 370-001
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Anna Wynn Rodgers
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This 2 page Class Notes was uploaded by Anna Wynn Rodgers on Friday January 30, 2015. The Class Notes belongs to RHM 370-001 at University of Alabama - Tuscaloosa taught by Hahm in Spring2015. Since its upload, it has received 64 views. For similar materials see Event Marketing in Public Health at University of Alabama - Tuscaloosa.
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Date Created: 01/30/15
RHM 370001 Notes for PowerPoint Slides Chapter 1 What is an Event and What is Event Marketing What is an Event Anything planned gathering of people main attraction serves a purpose Meeting and Event Types Association MeetingEvents commerceoriented education sessions possible exhibit Fairs and Festivals cultural celebration secular or religious created by andor for the public GovernmentPolitical Events democraticrepublican conventions 0 Really focus on security SocialLifeCycle Events religious social private invite only Sporting Events World cup Olympics Super Bowl etc Trade shows car shoes comicon megacon Seminars Breakout sessionconcurrent General session Panel Workshop Conference Major Markets Chicago 0 Strict with unions 0 Largest in the US 22 million sq feet Orlando 0 21 mil sq feet Las Vegas 0 2 million sq feet 0 Casinos Major Organizations GSC General Service Contractor CMP Certified Meeting Professional 0 Biggest and most important CVB Convention and Visitors Bureau ISES International Special Events Society MPI Meeting Professional International CIC Convention Industry Council PCMA Profession Convention Management Association Events are about Think about food Strategic Event Marketing Study and research want people want Doing the right think and letting others know you re doing the right thing is a good match Product s image your image Support a good causegood event The lntercommunication Context of Modern Marketing Social media allows people to voice own opinion immediately People want the experience RHM 370001 Notes for PowerPoint Slides Five Ways to Benefit from lntercommunication Streaming live events benefits people Social networking is a must Events as a Marketing Tool The term brand is used at the widest level to cover all kinds of available choice Events within the Marketing Mix Reflects promotion activityadvertising Events and Public Relations Public Relations can try to control public image The Advantages of Event to the Brand Marketer Going out to events is great research Need to know the best way to do marketing The Marketing Mirror Advertisements are oneway but meet the masses Narrow audience down can t please everyone speak to who will listen