Course Notes Week #10 Nov. 23rd-27th
Course Notes Week #10 Nov. 23rd-27th Comm 2331
Popular in Strategic Communication Principles
Popular in Journalism and Mass Communications
This 2 page Class Notes was uploaded by Megan Hageman on Monday November 23, 2015. The Class Notes belongs to Comm 2331 at Ohio State University taught by Erik Nisbet in Summer 2015. Since its upload, it has received 27 views. For similar materials see Strategic Communication Principles in Journalism and Mass Communications at Ohio State University.
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Date Created: 11/23/15
COMM 2331 Course Notes Week 10 Nov 23r l27th Lecture Notes Nov 23 Guest Speaker Crisis Management Why prepare for crisis Economic impact loss of sales pro ts Brand reputation No two crises are the same that s why it is so hard to be prepared for them Can be based on Reality accidents OR Perception rumors allegations false info First few hours of a crisis are critical First steps Establish crisis team experienced members from key departments Create phone tree no voicemail Protect employeescustomers Secure restaurant Ca supervisor if no response phone tree soate product Write down eyewitness accounts Cooperate with health department Gather facts Develop an action plan Statements must be consistent adjustable as more facts are known All about speed not facts How to deliver a statement Don t just read the statement not your words no involvement ow credibility no con dence no compassion Don t memorize very hard to remember when you get nervous it gets really difficult Bullet points are good no more than 5 What to say Empathize sorry for inconvenience Sense of urgency we take this situation seriously Cooperation we re cooperating with the investigation This is all we know at this time when we learn more we ll share it Lecture Notes Nov 25th27t Thanksgiving Break
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