And Through the Support of Viewers Like You--PBS and other Educational TV stations
And Through the Support of Viewers Like You--PBS and other Educational TV stations Com 2400
Popular in Intro to Media and Telecom
Popular in Communication Studies
This 2 page Class Notes was uploaded by Rio Frohriep on Saturday November 28, 2015. The Class Notes belongs to Com 2400 at Western Michigan University taught by Kayany in Summer 2015. Since its upload, it has received 22 views. For similar materials see Intro to Media and Telecom in Communication Studies at Western Michigan University.
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Date Created: 11/28/15
Comm 2400 Intro to Media and Telecommunications Products that Broadcasters Sell Audience Share Advertisers pay for the audience for the commercials Programs are merely the tools to gather an audience The purpose of broadcasting is just to gather an audience Broadcast revenue are derived from the sale of advertising time to sponsors The amount of money that an network or TV station charges is dependent upon the number of people expected to watch the given program That is audience share Factors that affect the cost of advertising Time of day Research has shown that people are more likely to watch TVlisten to radio during certain hours of the day Most people listen to radio during the morning drivetime The next is during the afternoon drive Most people watch TV between 711 pm or PrimeTime Size of the Market Larger the market the more people are likely to watch Public Broadcasting History of educational broadcasting Primarily for instructional programs FCC reserved 20 FM channels and 242 TV channels for educational broadcasting Problems with educational TV ETV Poor quality of programs for lack of funds Teachers perceived ETV as a threat Community leaders perceived ETV as an effort to increase federal control over the school system Carnegie Commission on Educational TV In 1967 published the report Public Television A program for action Recommended that a national corporation for Public Broadcasting be established Focus on informational programs for a broad audience Public Broadcasting act of 1967 CPB Corporation for Public Broadcasting established to Lead public broadcasting Receive and distribute federal funds PBS Public Broadcasting Service Launched by CPB in 1969 Most trusted institution 354 member stations Programs are created by member stations or program producers National Public Radio NPR Established in 1970 Both a production and a distribution organization 900 member stations PBS source of revenue CPB 15 State Government 17 Businesses 15 DonationsPublic Sponsorship 22 Challenges PBS Faces Funding Shortages Limited appeal of PBS programs Alternate channels Cspan TLC Discovery etc PBS viewed as liberal