Chapter 12, 14, 17 and Exam 3 Notes
Chapter 12, 14, 17 and Exam 3 Notes Comm 330
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This 2 page Class Notes was uploaded by BrookeJ on Sunday November 29, 2015. The Class Notes belongs to Comm 330 at George Mason University taught by Professor Samoylenko in Summer 2015. Since its upload, it has received 30 views. For similar materials see Introduction to Public Relations in Communication Studies at George Mason University.
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Date Created: 11/29/15
Come 330 Press release Follow the pyramid of lead body and tail Lead most important info includes who what where when and why 1 2 thin paragraphs Give a hint as to what the story is Body crucial info argument controversy story issue Tail extra info interestingrelated items Title should include at most 4 5 words Focus on facts first and tell the whole story in the first paragraph Leave the flowery details to the journalist Make the sentences shorter and leave out the descriptions Social media press releases tend to include hyperlinks With press releases journalists want more graphics and visuals to attract attention Press release on Nov 30 Provide an important press release about something that happens on Nov 29th Pick one broadcast or news channel or GMU and write on behalf of them The news story can be local or national Items for Exam 3 Chapter 12 The Internet has several advantages interactivity reach targeted audiences inexpensive and get information out to large amount of people Disadvantages It is hard to prove information is true It39s hard to control Chapter 14 Five cultural dimensions Hofsted39s five cultural dimensiones Power distancie Individualism collectivism Masculinity femininity Uncertainly avoidance Long term vs short term orientation Chapter 17 Government jobs don39t allow for a lot of improvising or creativity More likely to follow templates from past press releases Lobbyist works seasonally works project to project has no invested interest Government relations specialists work as part of an organization but they focus on gov39t as publics keep politicians aware of what39s going on in communications Important for them to have legal education DSM book The Internet has changed the dynamic of public relations Public relations experts can now be their own journalists and disseminate info to their publics go to the website wwwwebinknowcom The Internet can become your friend if you give them information