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CH 5

by: Allayah Bowens
Allayah Bowens
GPA 3.498
Susan Fant

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About this Document

Susan Fant
One Day of Notes
25 ?




Popular in Marketing

Popular in Business

This 2 page One Day of Notes was uploaded by Allayah Bowens on Friday January 30, 2015. The One Day of Notes belongs to MKT 300 at University of Alabama - Tuscaloosa taught by Susan Fant in Spring2015. Since its upload, it has received 52 views. For similar materials see Marketing in Business at University of Alabama - Tuscaloosa.


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Date Created: 01/30/15
OM 300001 Chapter 5 continued Triple Bottom Line 0 The planet s environment 0 Look for ways to reduce he environmental impact of operations Overarching objective is to Congreve scarce resources Carbon Footprint Figure S52 Social and environmental sustainability do not exist without economic sustainability Staying in business requires making a Pro t 0 Risk pro le intellectual property employee morale and company valuation Social accounting Design and Production for Sustainabilitv Life cycle assessment valuables the environmental impact of a product 0 Good decisions that help reduce impact 0 The 3 Rs reduce reuse and recycle Product Design 0 Design decisions affect materials quality cost processesreated packaging and logistics 0 Lower impact 0 Alternatively methods Production Process 0 Reduce the amount of resources in the production process Energy Water Environmentalcontamination Reduce cost and environmental concerns Logistics oReduce costs by achieving ef cient route and delivery networks 1 Getting shipments to customers promptly 2 Keeping trucks busy 3nexpensive fuel Endof Life Phase Closedloop supply chains or reverse logistics Disassembly Regulations and Industry Standards Manufacturing and assembly activities OSHA EPA State and local agencies Disassemny and disposal of hazardous products Nearly all industries have regulations Organizations and governments guiding businesses ISO 14000 Environmental management standards Advantages Positive public image Reduces audits Implemented by more than 200000 organizations in 155 countries Environmental and economic bene ts ISO 14001 addresses environmental management systems Guidance to minimize harmful effects on the environment


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