Module III COM 105
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This 4 page Class Notes was uploaded by Alanna Wight on Monday November 30, 2015. The Class Notes belongs to COM 105 at Washington State University taught by Gallagher in Fall 2015. Since its upload, it has received 12 views. For similar materials see Com 105- Communication in Global Context in Communication Studies at Washington State University.
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Date Created: 11/30/15
Module III Social Technologies- An Introduction Chapter 16 The vocabulary: Social technology (the umbrella term) Social Technologies: (the umbrella term) encompass 3 areas -variation of tools with specific purposes for enhancing our ability to communicate and connect. 1. Social Relevancy: is the concept of online reputation or credentials, and all the tools available towards this. It also includes online reputations of an organization and an individual Collection of links, user opinions, opportunities for feedback, the variety and clarity of the content the constituencies can access through public profile of the company adds up to company’s online relevancy. 2.Social Media: Describes any Web site or service that facilitates using a piece of media to share an idea, advertise, promote, or deliver content, with opportunities for instant user feedback. Documents (scribd.com), presentations (slideshare), photos (flickr.com) (instagram), or videos (youtube.com) 3.Social Networking: Describes any website or service that facilitates people communicating one-to-one or one-to-many in a conversation. Facebook, Instagram, LinkedIn, Twitter, blogging, etc. Includes everything from eCommunities to broadcasting communications Most importantly: It is about connection through conversation among people independently or through organizations speaking with an organizational voice. What it really is Definition: Social technology- is a collection of new forms of communication and community Always keep it simple: the only difference between Twitter, Facebook, and the cell phone is each provides a new aspect for communicating in a specific way at a specific time. Social technology is Free and Unfiltered, thus provides opportunities for easy and true exchange of ideas Social technology is fast, effective and runs almost in real time. It has developed ways in which people can search and find individuals and connect them in ways based on the information stream they prefer to receive or provide Social technology can easily be customized to suit individual preferences Notice the advertisements on Facebook? They are, more often than not, tailored based on what particular user likes (RSS feeds). Same with Amazon (things one has purchased previously) How did we get here? Drivers of usage: People’s basic desire to connect and communicate (before has been limited by geography) This is nothing new: it has enhanced our ability to communicate with others- anywhere, anytime, in multiple ways, and usually for free. Giant database: for conversations and content to be searched to find patterns in news, subjects talked about, or information about a person or company The curse of Social Technology: Social tech is more than Facebook, LinkedIn, and Twitter Social Relevancy (unintended outcome of communication): what others say about us Digital Shadows: if your name has ever been mentioned on Twitter anyone interested in you can Google you and get a glimpse of your life EX: Rate my Professor, Yelp, Urban Spoon Growing Inventory: ability to develop quick opinions about a company or individual without going to their personal site Compromise with privacy Permanence of the information Information travels faster than it is needed- example: the Justin Sacco case Critical to Actively Manage Social Tech usage at work -Put in place cultural rules for how people access and use social tools at work -Document and institutionalize the policies for communicating externally with social tools -Provide the vision and training so employees learn to appropriately leverage this Blocking and Monitoring The ability to set a firewall in the data center to literally deny usage of a Web site. Blocking: it is possible to block all sites that use video or something that is inappropriate in the office. Ex: Libraries and schools block what you can access through the internet. Some companies even block Facebook. Monitoring: practice of logging the amount of time spent on a site and what sites an employee has visited from his or her work computer Ex: We can manage who has viewed Angel and compare that with your grade in the class. Role Managers must play Be a go-between with staff and executives on the value and potential of social technology Lesson learned: It is not wise to block all usage of tools that are potentially powerful for the organization Monitor usage so that people do not abuse access
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