Module III COM 105
Popular in Com 105- Communication in Global Context
Popular in Communication Studies
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This 3 page Class Notes was uploaded by Alanna Wight on Monday November 30, 2015. The Class Notes belongs to COM 105 at Washington State University taught by Gallagher in Fall 2015. Since its upload, it has received 15 views. For similar materials see Com 105- Communication in Global Context in Communication Studies at Washington State University.
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Date Created: 11/30/15
Module Ill The people formerly known as the audience 11415 Social Media are Changing Journalism Socialmedia technologies allow a far wider range of people to take part in gathering filtering and distributing news News is no longer gathered exclusively by reporters but emerges from an ecosystem in which journalists sources readers and viewers exchange information The shift of the production tools Horizontal media make it quick and easy to share links with large number of people without the involvement of a traditional media organization People can collectively act as a broadcast network Shifting attitude of media organizations At first openly hostile towards social media In the past few years main stream media have changed their attitude Hybrid approach of the Huffington Post a combination of original reporting by members of staff blog posts from volunteers and links to news stories on other sites melding old and new professional and amateur Readers become distributors Readers and viewers have also become part of the news distribution system as they share and recommend items of interest via social networks Socialsharing features become more commonplace and easier to use Friends are a good proxy for one s tastes instead of relying solely on human editors or mindless algorithms to find the best content Citizen Journalism Journalism that is conducted by people who are not professional journalists but who disseminate information using Websites blogs and social media Citizen journalism has expanded its worldwide influence despite continuing concerns over whether citizen journalists are as reliable as trained professionals Users of the World Unite Challenges amp Opportunities of Social Media Understanding SOCIAL media Moving Interpersonal Communication into the mediated realm Social Presence intimacy personal vs mediated relationship immediacy synchronous and asynchronous channels Selfdisclosure how is it different online vs facetoface Collaborative Proiects The most democratic because participation is very accessible Examples Wiki s adding amp editing of content Wikipedia Hit record Online Games amp Virtual Worlds The reading claims that these are the highest level of presence But let s recall that presence is about intimacy and immediacy Certainly gaming sites are immediate But are they intimate Are you you in a gaming site or does you playing someone else or creating an avatar actually reduce the intimacy level Points about using Social Media Choose carefully There are hundreds of sites Choose one that best suits your needs and being active is a key aspect of success Use or Create Using an existing platform offers active users a place to interact Creating your own platform allows the company to build an application for a specific market Ensure activity alignment Align various social media outlets so that they integrate seamlessly Media plan integration Just like with organizational image consistency of identity and activity is key