Module III COM 105
Popular in Com 105- Communication in Global Context
Popular in Communication Studies
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This 3 page Class Notes was uploaded by Alanna Wight on Monday November 30, 2015. The Class Notes belongs to COM 105 at Washington State University taught by Gallagher in Fall 2015. Since its upload, it has received 11 views. For similar materials see Com 105- Communication in Global Context in Communication Studies at Washington State University.
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Date Created: 11/30/15
Module III Personal Media Strategy A connected world Social media are global, open, transparent, non-hierarchical, interactive, and real time Social media are changing consumer behavior and workplace expectations Few executives and leaders are using social media to spread their own messages, or are not using it strategically. Why embrace social media? A low-cost platform to build personal brand Engage rapidly and simultaneously with peers, employees, customers, and the broader public Learn from instant information and unvarnished feedback Realms of social media leadership Social media: media for social interaction, using highly accessible and scalable publishing techniques and web-based technologies to transform and broadcast media monologues into social media dialogues Branding, Engaging, and Learning Realm 1: Branding Use a Low-cost, accessible, no-barriers-to-entry, platform to establish reputation Branding can be more limited Within an industry Among colleagues, through internal corporate networks Realm 2: Engagement Engage with both internal and external contacts, in order to... strengthen and leverage relationships; show commitment to a cause, profession, company, or product; demonstrate a capacity for reflection instead of just action. Engage with employees, customers, and investors. Realm 3: Learning Seek feedback from employees on company’s strategic plan. This not only helps improve the plan but also brings everyone on board, thereby smoothing the implementation process. Learn about emerging trends and issues Use local social media tools to learn about potential partners for events in other regions Your Next Step It helps to look at the two spheres of developing a social media activity against the target audience. Activity Personal vs. Professional Target audience Private vs. Public Risk of an online presence They Loved Your G.P.A. Then They Saw Your Tweets. http://www.nytimes.com/2013/11/10/business/they-loved-your-gpa-then-they-saw-your- tweets.html?emc=eta1&_r=0 Social capacity—with whom do you connect? The boundary between personal and professional spaces, and between private and public audiences, is blurry. Build your audience slowly and be selectively about your contacts. Intellectual capacity—what do you communicate about? company’s message, intellectual property Set guidelines about what can be disclosed Progress—how do you maintain momentum? Keep track of how many useful connections you make each month or the number of ideas you develop as a result of social media interaction Your Next Step Formulate your personal social media strategy 1. Make sure that your online profile does not contradict your activity in the “real world” 2. Social media activity will necessarily increase your presence and make it easier for others to Google you. 3. Outsourcing is not an option because only you can provide the authenticity, which is the key in social media Choose the right combination of platforms and decide how much time to devote to each Your platform should also suit your location E.g. local networks may be more appropriate in Asian countries Continuity is important, so set aside enough time for each activity you want to pursue.