Notes week of Dec 4
Notes week of Dec 4 JOUR 101 001
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Popular in Journalism and Mass Communications
JOUR 201 001
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This 4 page Class Notes was uploaded by Eliza Lynch on Friday December 4, 2015. The Class Notes belongs to JOUR 101 001 at University of South Carolina taught by Chris Huebner in Summer 2015. Since its upload, it has received 37 views. For similar materials see Media and Society in Journalism and Mass Communications at University of South Carolina.
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Date Created: 12/04/15
JOURN101 12115 The evolving role of iournalism 1920 presidential elections are covered by Frank Conrad to a mass audience announced Warren G Harding as our next president Press Radio War newspapers threatened by radio Publishers began to cut coverage of radio which put pressure on AP to stop providing service to radio Biltmore agreement radio networks could only air 5 min newscasts Newscasts could not air before 930 am or after 900 pm Hindenburg explosion marked the beginning of eye witness news accounts First regularly scheduled news program aired on TV was anchored by Lowell Thomas on NBC Radio provided live long distance listening Credibility gap the difference between what a gov says and what the public believes to be true The depth of the onscene reporting made it difficult to manage the news Coverage of the Vietnam war brought horrors of war into American homes if I ve lost Cronkite I ve lost the American people each new medium has changed the way news was presented and defined News the process of gathering info And making narrative reports edited by individuals for news organizations that offer selective frames of reference within those frames news help the public make sense of important events political issues cultural trends prominent people and unusual happenings in everyday life news is both a PRODUCT broadcastedlpublished and a PROCESS signifies what is culturally importantvalued Neutrality journalists should be neutral observers who present facts without passing judgments on them getting just the facts vs editorializing Ethnocentrism news reporting judge other cultures based on the basis of how they live up to American practices and values lndividualism individuals who overcome adversity Fragmentation of News today s media marketplace has become fragmented No longer does it make economic sense to appeal to the widest audience 0 Ex muting political learnings to reach a mass audience doesn t produce the same return We don t consume media in a way that supports this model anymore Selective Exposure lndividual s tendency to favor info Which reinforces their pre existing views while avoiding contradictory info Confirmation bias individual s tendency to search for info In a way that confirms their current believes Conflict of Interest Media corporate interests Privacy or publics right to know What public good is being served What is the significant info gained through this private moment Citizen journalism participatory journalism describes citizens playing an active role in the process of collecting reporting and analyzing or disseminating newsinfo Seen as a common good and a benefit to the collective Wrestle away control from big six Allow common man to tackle social issues JOURNALISM EXAM REVIEW Covers Advertising PR journalism 40 questions truefalse mult Choice short answer December 8 730 Advertising uses media to broadcast messages seeking impressions know the goal Know the ultimate goal of advertising phrase Stimulate action Advertising media persuasion aimed at an audience very much a tool of business Define consumer society 0 The need to mass consume what is mass produced 0 two forces needed to create a consumer society mass production amp mass consumption Advertising s goal is to stimulate action how do they do this Create a need Ex advertisement of woman sitting by herself as man hugged another create envy for others Created the idea that product would increase class or social mobility Desirability Puffery ads that made wild claims Processes put in place to combat advertising puffery the pure food amp drug act the American Association of Ad Agencies was created KNOW THESE E St Elmo Lewis AIDA item model Claude Hopkins salesmanship in print first guy that thought advertising should be boiled down to a science Rosser Reeves unique selling proposition what makes your product unique David Ogilvy advertising as an art creativity y can grab attention of consumer Ernest Dichter motivational research motivated by money sex status Eye patch ad showed working class male how a shirt can transform him into a man of status 4 ways in which advertising is thought to work 1 Science 0000 2 Art 3 Salience keeping it top of mind of consumer more person seeshears about it the more likely it ll have an effect 4 Social advertising works between people acts of badges of reference points seeing someone else with what you have leads you to believe you ve made the correct purchase 2 functions of PR 1 Leadership acts as an advisement to those who make managerial decision represents the voice of the public which that organization serves 2 Management manages people budgets etc Public Relations mutual beneficial relationship between and organization and its many publics lnternal public ex USC faculty members students External public alumni parents community around USC campus From a big business perspective why did the need for PR arose What were some of the social circumstances that aided in the practice of PR The more people are educated through media the more we are going to need to manage the relationship between the business amp its employees with members of the community became more important Muckrakers painted the meat packing industry poorly exposed the unfair treatment etc As corporations were painted in poor light by journalists the need to maintain effective relations w employees and their public became more important Functions of PR research counselingadvising gov affairs development of fundraising multicultural affairs issues management what are important issues that may effect your organization ex ATampT telephones were not seen favorably so they needed to paint ATampT in a pos light media relations public affairs community relations employee relations publicity events that are meant to gain the publics attention marketing communication promotion Planning Process 4 ways to think about research 1 brand 2 category 3 consumer understanding how consumers make decision consumers being labeled often as irrational beings comes from the field of economics which says we do not make decisions in a bounded manner and we strictly base it on utility 4 culture have an understanding essentially about what each one means heuristic cognitive shortcut which seeks to explain how we make decisions 0 7 ways on blackboard The effect of new media on the practice ofjournalism discuss the definition of news what does it mean when we say its both a product and a process neutrality ethnocentrism individualism values KNOW ALL DEFINITONS quot Fragmentation of news Consumption habits as it relates to news How we consume contentnews has removed the need to appeal to a mass audience makes more economic sense to appeal to more specific audiences because we create the same consumption patterns over and over again explains why we have organizations that cater toward specific ideologies etc
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