Chapter 7 - How to Persuade?
Chapter 7 - How to Persuade? G107
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This 0 page Class Notes was uploaded by KUMIKO Notetaker on Sunday December 6, 2015. The Class Notes belongs to G107 at Republic Polytechnic taught by Walter Lim in Summer 2015. Since its upload, it has received 202 views. For similar materials see Effective Communication in Social Science at Republic Polytechnic.
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Date Created: 12/06/15
ghapter 9 How to Persuade Aristotle39s Appeals 1 Ethos quotAs Soinso39s attorney suggest Or quotAs a dental hygienist I advise Or quotAs an elderly snowboarder for the past decade I see no reason why people are going to judge your spoken andor written ideas by virtue of the appearance of good sense you39d best attend to that quality 2 Pathos Reputation character amp credible how to create in readers a sense of fear and shame and shamelessness and kindness and unkindness and pity and indignation and envy and indignation and emulation 3 Logos quotscientific methodquot Evidence amp reason readers a bunch of similar examples and then drawing from them a general proposition This logic is pretty simple given this that and the other thingpoof there you go a conclusion 0 quotnot documentedquot or quotold wives talesquot Situatio n Persuad e your f end to buy a speci c smartp hone model Persuad e your facilitat orto give you a better quotbecause such39nsuch is true and such39nsuch is true and such39n such is true and everybody agrees on this other thing thenpoof stands to reason a new truth What persuasive appeals can you use in this situation How to utilise the persuasive appeals eg what will you do What tools will you use Ethos ask your friends to trust your judgement as you39re an expert in smart phone Logos Compare the speci cations and functions of this model with other smart phone and list its advantages Pathos Tell your friends that is cool to own this latest smart phone that he or she will be more attractive Ethos get your teammates to vouch for your hard work and good contribution Logos Show evidence of your understanding and work in class EG you39re written down your own notes or assure facilitator that you ll write a better RJ grade Persuad e the bank eg UOB to lend Pathos Tell your facilitator that you39ve been staying up late car of a sick family member Are you appealing to your facilitator39s sympathy Logos Submit a business plan detailing your assets operating marketing and nancial plans of your company Ethos Get a few board directors or own CV experience you money to start a compan y Possible needs Eg Tangible bene ts of participating in the campaign To believe in the cause and do it from the heart Understandin g how their participation would help promote the cause Examples of persuasive appeals to meet these needs Pathos Offer incentives gifts goodies bag to attract them Logos Help organisations to see the publicity potential for participating companies Ethos Introduce famous celebrity who supported this campaign Introduce the history and success of the campaign PathosStories videos to motivate Logos Award CCE points for visiting museums Ethos Describe the past success of the campaign in their schoolinstitutions Logos Logical description of how the people could contribute and what would be the outcome Practice Questions 1 The reputation of a person is an important part of logos appeal a True b False The best way to persuade an individual is to use emotional appeals a True b False A speaker39s con dence and knowledge of the subject matter is an example of ethos appeal a True b False ls offering rewards or incentive to your audience an effective way of persuasion Why or Why not Learning Outcomes 1 2 3 Identify the basic persuasive appeals logosrational ethoscredibility pathosemotions Apply the appropriate persuasive appeals in order to prepare an effective persuasive presentation Explain how purpose in uences the choices made to persuade Need answers Feel free to drop me an email 15043445 myrpedusg