SourceFactors.pdf COMM 3050
Popular in Persuasion
verified elite notetaker
Popular in Communication
This 1 page Class Notes was uploaded by Jordan Notetaker on Monday December 7, 2015. The Class Notes belongs to COMM 3050 at Clemson University taught by Karyn O. Jones in Spring 2015. Since its upload, it has received 31 views. For similar materials see Persuasion in Communication at Clemson University.
Reviews for SourceFactors.pdf
Report this Material
What is Karma?
Karma is the currency of StudySoup.
You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!
Date Created: 12/07/15
Source and Message Factors in Persuasion Perloff Ch 8 amp 9 I Source Factors 0000 Power and Authority revisiting Mil gram Authority legitimate power assigned by one s position in social structure 2009 replication results Lessons learned Credibility receiver attitudes about the source includes expertise goodwill trustworthiness I Power in numbers I Critical to a source being perceived as credibility I Getting to people on their personal needs and likeability I Goodwill Act on a good note I Politics think they care about us to a point but still skeptical about them I Expertise have knowledge that comes from education and experience I Tied directly to the topic Perceived bias types and effects I Bias because being compensated to be the source of the message I Bias can contaminate the process Attractiveness physical and psychological and likeability I Ex Walmart amp Target I Attractiveness can also be a negative Similarity I More persuasive than attractiveness in general I Self efficacy someone whose been through what you have SituationalContextual Factors when do the above characteristics make a difference in persuasion We do critically evaluate more than people would like us to You can t have credibility amp be persuasive as a source All goes back to credibility of the source I Message Factors 0 Structure one sided versus two sided Evidence used Narrative use of narratives stones I Stones are what persuade and motivate people I Stones are what resonate with people Framing I Framing theory media theory popular 0 how a message is framed is key 0 Gain frame focus on positive 0 Loss frame focus on negative Language use intensity 0 Has variable outcomes help to bolster message to a point
Are you sure you want to buy this material for
You're already Subscribed!
Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'