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This 0 page Class Notes was uploaded by Petey Martin on Thursday December 10, 2015. The Class Notes belongs to MKT 203 at University of Rochester taught by HOPE V in Summer 2015. Since its upload, it has received 11 views. For similar materials see PRINCIPLES OF MARKETING in Marketing at University of Rochester.
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Date Created: 12/10/15
Petey Martin Notes 121015 0 What s cool Value Design 0 Cooljust is What s Cool ManBun Technology Attributes of Cool 0 Political Correctness Unique Talent 0 Bridging The Chasm The Corporation oPlanning 0 Analytical work 0 Cluster Analysis 0 Meaningful Segments 0 Who ARE They o Pro ling Unique Demographics 0 Prioritizing VALUE to the rm The Market oPromotion 0 Catch their Attention o What do they Want to Hear 0 What do We Say 0 Channels Timing Content Style I Bridge I WHAT DOES THE CUSTOMER VALUE oValue quotViewpointsquot Corporate 0 Stock Equity Market Assets 0 Brand Intangibles Customer Lifetime oRevenues Income grossnet Customer 0 Product attributes 0 Price time amp SS 0 Place convenience Promo personal People 0 MOTIVATION 0 What s Important 0 Design Ultimate Integration of Marketing Principles Product Function Marcom messaging 0 Banner Headlines 0 Fine Print 0 Manufacturing Ownership Brand Message 0 Positioning Personality 0 Target Customers o What Do They VALUE