Module I Cross Cultural Communication
Module I Cross Cultural Communication COM 105
Popular in Com 105- Communication in Global Context
Popular in Communication Studies
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This 5 page Class Notes was uploaded by Alanna Wight on Friday December 11, 2015. The Class Notes belongs to COM 105 at Washington State University taught by Gallagher in Fall 2015. Since its upload, it has received 17 views. For similar materials see Com 105- Communication in Global Context in Communication Studies at Washington State University.
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Date Created: 12/11/15
Module I Cross-Cultural Communication and Negotiation Lecture 3 5/14/2015 Offshoring Culture and Communication • Offshoring: The practice of a company moving certain services overseas • Cultural Challenges How do we manage offshoring? 1. Avoid “us vs. them” mentality 2. Provide training to managers 3. Foster collaboration Verbal Communication – Context • Communication: The process of transferring meanings from sender to receiver • Context: is the information surrounding communication and helps convey the message. • High-context /low-context cultures Indirect and Direct Styles • High context cultures: implicit and indirect • Low context cultures: direct and focused Verbal Communication: Quantity • Succinct: few words and avoids loss of face • Exacting: enough words to convey message and no more. Low to “middle of the road’ context cultures • Elaborate: a lot of talking, detailed description and information • Elaborating style: more popular in high-context cultures with uncertainty avoidance Contextual & Personal Styles • Contextual style/sensitivity: language reflects the hierarchy of the situation, thus maintaining barriers of high power-distance cultures • Personal style: language breaks down hierarchy of the situation. Affective & Instrumental Styles • Affective messages are emotionally sensitive both in receipt and delivery. • Instrumental messages are ‘raw’ and focused on information transfer. Communication Flows • Downward Communication: transmission of information from managers to subordinate • Upward Communication: transfer of meanings from subordinate to superior Barriers to Cross-Cultural Communication • Language, perception, culture, and nonverbal communication 1. Language: home country’s language is important Barriers: Geography and styles of formality • Expectations of formal, written communication differ across cultures • Cheeseburger structure by Stacy Naszelnik Barriers: Perception • Perception: A person’s view of reality • Different cultures perceive messages differently • Remember: symbol referent • Structural issue Barriers: Culture=Class and familiarity • Class manifests itself through familiarity in communication. 1. US 2. Arabic Barriers – Geography and time • Geographic space Time differences impacting work schedules Nonverbal Communication Kinesics, Proxemics, Chronemics, Chromatics Kinesics • Study of communication through: 1.Body movement (haptics) • Posture • Gestures 2. Facial expressions • Eye Contact (oculesics)- conveying messages through use of eye contact and gaze • Cross-cultural differences Proxemics • Study of the way people use physical space to convey messages Intimate distance Personal distance Social distance Public distance Chronemics • How time is used in a culture – Monochronic • Linear scheduling • Individualistic cultures – Polychronic • Doing several things • Accomplishing is secondary to involvement Chromatics • Use of color to communicate message What does this do for us? Advertising? PR? Achieving Communication Effectiveness • Improve feedback system – Personal – Impersonal • Language training • Cultural training • Increase flexibility and cooperation Negotiating across cultures Negotiation: Process of bargaining with one or more parties to arrive at a solution that is acceptable to all. Types of Negotiation • Distributive negotiation • Integrative negotiation The Negotiating Process • Planning • Interpersonal relationship building • Exchanging task-related info • Persuasion • Agreement Affects of Cultural Differences • Tend to approach negotiations using our own cultural norms • Recommendations Negotiation Tactics • Location: Where should negotiations take place? • Time Limits • Buyer-Seller Relations Negotiating for Mutual Benefit • General Principles – Separate people from problem – Focus on interests not positions – Generate options – Use objective criteria – Standing ground