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Module I Ethics and Social Responsibility

by: Alanna Wight

Module I Ethics and Social Responsibility COM 105

Marketplace > Washington State University > Communication Studies > COM 105 > Module I Ethics and Social Responsibility
Alanna Wight
Com 105- Communication in Global Context

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Lecture Notes
Com 105- Communication in Global Context
Class Notes
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This 3 page Class Notes was uploaded by Alanna Wight on Friday December 11, 2015. The Class Notes belongs to COM 105 at Washington State University taught by Gallagher in Fall 2015. Since its upload, it has received 8 views. For similar materials see Com 105- Communication in Global Context in Communication Studies at Washington State University.


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Date Created: 12/11/15
Module Ethics and Social Responsibility Lecture 6 09102015 Globalization amp Ethics of Business Practice 0 Discussion of GE s ecomagination highlights GE s commitment to improved public and environmental health 0 Shift away from marketdriven decisions and toward strategies which incorporate both business and social environmental goals 0 Corporate Social Responsibility CSR is at the core of these decisions CSR is becoming about more than just moral behavior but is being used to steer fundamental business activities Ethics Ethics moral principles that qovern a person39s or qroup39s behavior 0 Cultural relativism is inadequate and provides no clear and defensible set of standards for business conduct 0 Ethnical tensions are almost unavoidable between a company and its host culture eg local cultural norms regarding child labor or gender equity may be at odds with the parent company extending operations to the international scale Ethical approaches 0 Kantian tradition the only intrinsically good thing is a good will an action can only be good if its maxim the principle behind it is duty to the moral law Are there ethical codes you now hold Are they useful in distinguishing the morality of all conduct in all situations What are their limits Ethical Approaches 0 Aristotle s view is that conduct is moral to the degree that conduct is chosen for the right reasons The question is not like Kant what core principle an action is based upon a somewhat abstract idea which does not help much in a specific choice but rather one s motive in a specific motivation 0 Ethical conduct may outline the mission and values of the business or organization how professionals are supposed to approach problems the ethical principles based on the organization39s core values and the standards to which the professional will be held Ethical Approaches Utilitarianism the doctrine that actions are right if they are useful or for the benefit of a majority 0 Individual is part of a system including other peoples and nature Ethical challenges facing societies today 0 Ethical theory should not be considered an abstract idea or set of principles Rather we should look to ethical theory to help us understand specific challenges our society and other societies face Reconciling ethical differences across cultures 0 quotIntegrative social contracts theory ISCT is a theory of business ethics Goalto provide a framework by which managerial and business decisions can be made with respect to their impact on relevant communities ethical norms and possible universal moral standards Response to Social amp Organizational Obligations 0 Fair Trade An organized social movement and marketbased approach that aims to help producers in developing countries obtain better trading conditions and promote economic social and environmental sustainability 0 Fair Trade principles include 0 Fair price 0 Sustainability meaning not just economic benefits to the organization 0 Fair labor conditions 0 Direct trade 0 Democratic and transparent organizations 0 Community development 0 Environmental sustainability Response to Social amp Organizational Obligations cont d 0 Sustainability Development that meets current needs without harming the future Corporate Governance 0 Corporate governance Specify the distributions of rights and responsibilities Spell out the rules and procedures for making decisions on corporate affairs International Sustainability Indicators and Initiatives 0 Ethical conduct is arguably about more than financial benefit for a corporation and increasingly involves consideration of a host of social issues such as Disease Malnutrition Sanitation Climate Change


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