Module II Miscommunicating Science
Module II Miscommunicating Science COM 105
Popular in Com 105- Communication in Global Context
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This 2 page Class Notes was uploaded by Alanna Wight on Friday December 11, 2015. The Class Notes belongs to COM 105 at Washington State University taught by Gallagher in Fall 2015. Since its upload, it has received 15 views. For similar materials see Com 105- Communication in Global Context in Communication Studies at Washington State University.
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Date Created: 12/11/15
Module Miscommunicating Science A Brief History Evolution of transmitting science information Newspapers helped to disseminate scientific discoveries and popularize them But not always equipped with the technical knowledge of science Recent explosion of communication technology Potential for communicating science is an order of magnitude greater than before Potential for miscommunication is equally great Barriers to science communication Disconnect between scientific and common person s language Complex scientific rules Scientific uncertainty Science and pseudo science Underdeveloped protocols Lack of incentives for scientists for public interaction Miscommunication A definition A process by which information is exchanged in a faulty incomplete or incorrect way resulting in a failure to understand on the part of the communication recipient Social Amplification of Risk Perception Miscommunication may lead to heightening or attenuation of risk Guidelines Communicating science should not just focus on communication practices themselves but also on strategies to avoid public misunderstanding of the supposed truths being communicated Formula for Misunderstanding The forces that cause miscommunication Numbers amp statistics Fix Make sure science data are put in context Speed of transmission Fix Help the public sort through the constant flow of information and identify truly meaningful and relevant information Countering Miscommunication Guidelines Make sure the research results are understood Tailor communications to a specific audience and remember the needs of the audience not the needs of the researchers There is no such thing as a quotgeneral audience or quotonesizefitsallquot message Communication programs should be directed to addressing an audience s need and interests Give a context in which the research was conducted and any condition under which result maycanshould be differently understood Give a clear understanding of the usability of the result for the common audience The Uncertain Road Ahead In this Internet era it is easier than ever before to miscommunicate scientific research Science itself is also affected by the new speed new facility of research calculation and data analysis as well as communication