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Unit 3 notes

by: Matt Owens
Matt Owens
GPA 4.22

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Here are the notes for the 3rd test, hope they help!
Introduction to Mass Communications
Fei Qiao
Class Notes
25 ?




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Popular in Communication Sciences and Disorders

This 7 page Class Notes was uploaded by Matt Owens on Monday December 14, 2015. The Class Notes belongs to MC 101 - Intro to Mass Communications at University of Alabama - Tuscaloosa taught by Fei Qiao in Fall 2015. Since its upload, it has received 18 views. For similar materials see Introduction to Mass Communications in Communication Sciences and Disorders at University of Alabama - Tuscaloosa.

Similar to MC 101 - Intro to Mass Communications at UA

Popular in Communication Sciences and Disorders


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Date Created: 12/14/15
Matt Owens MC 101 10/1/15 Audio Radio  The first “personal” electronic mass medium  Terrestrial Radio (use electromagnetic waves) o AM, FM, HD-Radio  Non-Terrestrial Radio o Satellite, Internet, Podcasting, etc.  Does terrestrial radio still matter?  Radio Rating o Self-Report  Biggest limitation is misreport o The portable People Meter  Picks up unique radio frequencies to report them  Two owners dominate the market o Townsquare o iHeartMedia  Centralcasting o Money-saving automation to broadcasting similar content onto multiple stations  History of the radio o 1844  Samuel Morse  Invention: Telegraph o 1850s  First transatlantic telegraph cable completed o 1888  Heinrich Hertz  Electromagnetic waves o 1894  Wireless telegraph  Guglielmo Marconi o 1901  Reginald Fessenden  Sends voice signal over a radio  The first sound o 1912: Titanic leads to changes  Lead to the development to send out distress calls  Federal Radio Act of 1912  Radio operators have licenses  Separate frequency for distress calls  24-hour radio services for ships at sea  Call letters o 1915  David Sarnof  Music Box Memo o RCA  Radio Corporation of America  AT&T  GE  Westinghouse  United Fruit Company o KDKA: The First Commercial Radio Station o WEAF: First station to broadcast commercials o NBC  Established in 1926  Red networks and blue networks  Had to sell blue network due to monopolization of market, and it became ABC o CBS  Bought by William Paley in 1928  New business model  Quality news o Public Radio  NPR o AM vs FM  AM stands for Amplitude Modulation  FM stands for Frequency Modulation o 1920s-1940s  The Golden age of Radio  Amos n’ Andy o 1950s: Radio falters  Introduction of TV o 1950s-1980s: Music and the DJ  Alan Freed  AKA “Moondog”  Coined the term “Rock and Roll” o 1950s: Music become pocket sized  TR-63  Marketed as world’s first pocket sized radio by SONY  (Not an actual pocket) very large pocket o FM Prevails in the 1960s-1970s  Invented by Edwin Armstrong  Late 1960s: FM took over o AM’s Strategy  Fairness Doctrine was no longer in force  Policy instituted in 1949 that required talk shows to give a balance of views  Talk shows, talking quality was better than music Matt Owens MC 101 10/6/15 Movies SMCR Risk  SMCR Model: Sender  Message  Channel  Receiver  No way to get feedback from receivers before movie comes out Marketing Windows  Goal for the companies is to make as much money as possible in each marketing windows  Marketing Windows: o North American Theaters o Sell it at the International Box Office o Non-theater venues o DVD sales/rentals o Digital viewing o TV Sales Persistence of Vision  The retina of the human eye will hold onto an image for a brief moment o Flip books 1878 – Lots of Cameras  British photographer: Eadweard Muybridge 1879  George Eastman o Demonstrate the value of dry plate o Invent emulsion-coating machine o Mass-produce photographic dry plates o 1888  KODAK camera was placed on the market  “You press the button – we do the rest”  Birth of snapshot photography 1891  Thomas Edison and his team invented Strip Kinetograph (early movie camera)  One eye at a time o Edison and his tam built Kinetoscope  A machine to watch these movies 1896 On Screens  August and Louis Lumiere built Cinematographe o The First Film in the History o December 28, 1895 o DB 930114002 – 2013 Magic Number  Frame per second o 24 o Give us fluent image  But now o Moving from 24 to 48 fps 1903 – Tell Stories  The Great Train Robbery 1922 – First Documentary  Nanook of the North Silent Movies  Charlie Chaplin Vitaphone Movies  Warner Bros. o The Jazz Singer (1927) o First talking movie First Movie in Color  Wizard of Oz  Raymond Turner o Color movie in 1890s 1930s – 1950s: The Golden Age Old School Theaters  Alabama Theater, Only for Whites  Carver Theater, Only for Blacks  1948: Movie companies could no longer own movie theaters Drive-in Theaters  Popular in the 1940s and 1960s  Show mostly B movies Today: The Multiplex  Multiplex began because of TV’s influence; TV you can watch for free. Make it an experience Movie Makers: Oligopoly  Columbia Pictures o Sony  Universal o NBC/Comcast  Paramount o Viacom, with a piece of CBS  Warner Bros o Time Warner th  20 Century Fox o News Corp.  Walt Disney o ABC, etc.  Control 90% of movie market The Hays Code  The Motion Picture Production Code of 1930  Very strict  No romantic affection, etc. Voluntary Rating System  G  PG  PG-13  R  NC-17 Truth vs. Not Truth  Fact check Major Roles in Movies  Producer: Put together financing and creative team  Director: Provides creative vision  Star: Guarantee box office success  Writer: Turn story idea into script  Editor: Creates rhythm, pace, etc.


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