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Marketing Quiz

by: Nia Notetaker

Marketing Quiz 101

Nia Notetaker
GPA 3.72
Introduction to Business
Jennifer Usis

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About this Document

This quiz is on the chapter notes about Marketing.
Introduction to Business
Jennifer Usis
Class Notes
25 ?




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This 1 page Class Notes was uploaded by Nia Notetaker on Thursday December 17, 2015. The Class Notes belongs to 101 at Old Dominion University taught by Jennifer Usis in Fall 2015. Since its upload, it has received 23 views. For similar materials see Introduction to Business in Business at Old Dominion University.


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Date Created: 12/17/15
9 10 Marketing is the process of planning and executing the conception pricing promotion and distribution of goods and services to facilitate exchanges that satisfy individual and organizational objectives TRUE Price leadership is the procedure by which one or more dominant firms set the pricing practices that all competitors in an industry follow Relationship marketing is a marketing strategy with a goal to keep individual customers over time by offering them new products that exactly meet their requirements Price leadership is demand based FALSE The TOTAL PRODUCT OFFER consists of everything that consumers evaluate when deciding whether to purchase a good or service A total product offer consists of everything that consumers evaluate when deciding whether to purchase a good or service TRUE Which of the following is one of the functions of marketing TRANSPORTATION BZB marketers include manufacturers retailers and the government TRUE Targeting smaller but profitable market segments and designing or finding products and services for them is called niche marketing TRUE A REFERENCE GROUP is the group that an individual uses as a reference point in the formation of his or her beliefs attitudes values or behavior


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